5 Killer Instagram Marketing Tips to Promote Your Business

As a social platform, Instagram has a unique advantage over other social media channels. Instead of simply writing about an update on your life and sharing it with your network, users on Instagram can visually show their followers what’s happening with creative images and videos.

Initially used by individuals as an alternative to other popular social media platforms, Instagram has now become a viable channel for businesses to connect with potential leads and customers to promote their brand and their products.

Regardless of your niche, you can reap the benefits of a well-executed Instagram marketing strategy for your business. Below are some of the ways you can do this:

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Concepts Of SEO To Include In Your Web Design

Search engine optimization is the concept of maximizing your content’s chance of being ranked in the first few results when a web user searches for terms relating to your content’s purpose. Google’s search engine is the most used internet searching tool, and the concepts of SEO are centered around optimizing the results of Google’s search algorithm.

You want to learn how to present your content in such a way that the Google bots find it pleasing, and that means becoming familiar with what it is exactly that they seek. Read through this brief synopsis of a few important concepts of SEO, and consider how you might better optimize your business website. Continue reading

18 Fun Things to Do With Cryptocurrency

18 Fun Things to Do With Cryptocurrency

Cryptocurrencies are all the rage these days.

If you’re socially active, you should know at least one person who wouldn’t stop talking about Bitcoin. And whether you like it or not, they’re not entirely to blame.

Thanks to Bitcoin’s expectations-shattering streak these past few months, people are jumping on the cryptocurrency bandwagon.

Plenty of them doesn’t even bother to understand how cryptocurrencies work and why they have value. But hey — as long as it makes them money, what’s there to ask, right?

Of course, cryptocurrencies also see their fair share of skepticism, especially from people who believe that they have absolutely no backing. However, most of these critics overlook the single factor that can impact something’s value: sentiment.

Put simply; a cryptocurrency will always have value as long as people want it. Some may consider it as an investment vehicle, while others are interested in the transactions they can make with it.

And, by golly, there are tons of amazing, amusing, and straight up weird things you can do with cryptocurrency nowadays. Here are 18 examples:

1. Purchase a Property – Real estate developers in places like Dubai and Miami now accept payments in Bitcoin.

2. Pay for Parking – A handful of malls, airports, and other public locations around the globe are also embracing BTC-based transactions.

3. Settle Your Parking Fines –  If you learned about point #2 a little too late, don’t worry — you can easily settle your NYC parking fines with Bitcoin.

4. Purchase Airline Tickets – Still related to point #2, you can also use services like CheapAir to book flights with cryptocurrency.

5. Get a College Degree – Not only are universities offering degrees in digital currencies, some of them even accept tuition fees made in Bitcoin.

6. Watch/Do Crazy Stunts – Eristica, a “FunTech” startup, now allows you to win cryptocurrency via challenges that must be recorded on video.

7. Eat at a Restaurant – As the name suggests, bitcoinrestaurants.net can help you look for dining spots that accept Bitcoin payments.

8. Buy Stocks – Cryptocurrency investments are so revolutionary, you can convert them into stocks in certain online brokerages.

9. Charge Your Electric Car – Thanks to cryptocurrency, blockchain-powered charging stations for electric cars are slowly making their way into more countries.

10. Buy a Car – If you don’t have an electric car to charge, you can now purchase one with cryptocurrency — just like what Mason Borda didfor a Tesla Model 3.

11. Rent an Uber Car – If you’d rather use Uber than purchase your car, you can pay for your ride with a cryptocurrency debit card.

12. Get a Bitcoin Debit Card – About the example above, you can get your Bitcoin debit card from companies like Shift.

13. Crowdsource Electricity – A lot of people aren’t aware of it yet, but in some places, you can transact electricity through “MicroGrids” using cryptocurrency.

14. Authenticate Sneakers – Sneaker manufacturer, Mache Customs, is the first to use blockchain technology to discourage knockoffs.

15. Participate in a Marketplace – If you’re already a Bitcoin users, there’s a good chance you already know about free marketplaces like OpenBazaar.

16. Buy Pizza – Pizza for Coins— enough said.

17. Vote – In recent years, entities like NASDAQ and the government of Moscow tested the feasibility of blockchains for elections — an endeavor that can kick off the “e-voting” industry.

18. Buy a Casket – If you need caskets (hopefully, for decorative purposes), then Crescent Tide in St. Paul, Minnesota is willing to sell you some for Bitcoins.

Conclusion

The more innovators attempt to leverage cryptocurrencies or the underlying blockchain technology; the more optimistic people become with Bitcoin. With the examples above, there’s more than enough reason to believe that it’ll stick around for a long while.

How to Record Google Hangout Calls with Movavi Screen Recorder

Using Google Hangouts to make video calls is easy and once you open a Hangout session with them you can start a video call with a click of a button. However unlike messages sent via Google Hangouts there is no way to view past video calls, and it isn’t possible to save your video calls natively.

Although Google Hangouts does not have a feature to save its video calls, you can get around that by recording the calls yourself – using Movavi Screen Recorder. It is a software that will let you record video footage of your screen and anything that is on it, so you can record an ongoing Google Hangouts call and then save it afterwards.

 

If you want to learn how to record a Google Hangout, you’ll find it surprisingly simple. Before you begin your call, launch Movavi Screen Recorder and draw a frame over the area where the call will be located using your mouse cursor. When the interface appears after that, make sure the ‘System Audio’ and ‘Microphone’ icons are both highlighted so that both the incoming and outgoing audio from the call will be recorded.

It is possible to adjust other parameters such as the sound levels and frame rate, or to set Movavi Screen Recorder to display and save keyboard and mouse actions. In this case however none of that is necessary, and you can press ‘REC’ and start recording when you’re ready to begin your call.

After the call is done (or if you want to stop the recording at any point) just click ‘Stop’. As soon as you do Movavi Screen Recorder will save your video in MKV format, but it will also open it in a preview window for you to go over it. In that preview window you can also trim out any parts you don’t want, or click ‘Save As’ to save it once again – perhaps in a different format.

As you can see setting up Movavi Screen Recorder to record Google Hangout calls is straightforward and once you try it out you should be able to set it up in minutes the next time round. Because of how easy it is you should have no trouble quickly starting to record a call, even if you haven’t prepared for it in advance.

Assuming you’d like to save any of your calls on Google Hangouts and be able to watch them again or refer to them in the future – this is the best way to do so. Having the option to save your calls will undoubtedly come in handy, which is why it is a good idea to keep Movavi Screen Recorder around – just in case.

How to Leverage Social Media Marketing for Your Business

Exposing your business is the number one rule to achieve success. There are lots of ways to do that. You can advertise it on TV, on the radio, on a billboard, or perhaps in the local newspaper. These ways are all proven effective.

But we should also understand that the times have changed, especially with how our current society works. More people are now hooked to the internet. Social media has become a staple of our everyday lives. And our day won’t be complete without checking our Facebook, Twitter, or Instagram account.

So what does this bring us? Simple. Social media marketing is now the best way to speed up your business’ expansion. Research proves this as 70% of people online are social media users. And the figures are increasing.

There are currently 2.46 billion users, and this is expected to grow to 2.77 billion by 2019. With this, it’s easy to say that it’s the best place to market your business. Not only is it easy to market on, but it’s also the most affordable, and most efficient way to get your proverbial word out.

Bring real value to your market

Creating real value around your brand is very important. It’s because this is where your reputation relies on. And engaging in your social media campaign isn’t always about promoting. You also need to deliver educational and informative posts.

Things that will help motivate others to achieve are a good example to improve your brand’s reputation. Bring in inspirational posts that will enable your followers to see the good in you. It’s a give-and-take relationship you’ve got out there. This means that your followers should also get something from you. And not just you getting something from them.

Know your target audience

Know well your target audience and be clear on which demographic you’ll be targeting. It’s through this that you can plan which kinds of posts you’re going to publish. You’ll also know the way on how you’re going to interact with them. By doing this, you can attract the right people interested in your offerings.

Develop your strategy

It’s a golden rule for any goal to have a rock-solid plan. Create a strategy that will make the journey from Point A to Point B easier. It might either be by getting influencers and power users or writing a specific type of content. This is also where you need to know how often you’ll post or what time of the day you’re going to do it.

Use an omnichannel approach

Social media, like many digital marketing channels, shouldn’t be utilized as a standalone silo. Instead, a company’s social media channels should be used in conjunction with other digital marketing disciplines such as content marketing, SEM, and email marketing.

Integrating your social media and email marketing gives Fans a more streamlined experience as they engage with your brand. You can use your Facebook cover photo to incentivize fans to subscribe to your email list and receive special offers. Make the offers exclusive to your Facebook fans and not available anywhere else online.

Once they subscribe from Facebook, you can use email automation software, like Campaign Monitor, to automatically send them personalized emails over time. For example, you can send them a Welcome email specific to Fans who have subscribed from Facebook with a special offer just for them along with different content related to your products or services. Based on what they click on in that email you can dynamically send them future emails with content and offers that they’ve shown interest in.

Focus on quality over quantity

This is where businesses usually get lost in the social media whirlwind. Never sacrifice quality for the sake of quantity. See to it that your posts are filled with informative and exciting content. Back it up with facts and statistics if needed and always double check your grammar.

This rule also applies to audience interaction.

Make sure your comments and replies are meaningful. They shouldn’t appear as spammy or made for the sake of letting people see that “you care.” By doing these, you’re able to develop relationships with your followers that will do your business better than you’ve ever imagined.

Conclusion

Social media might seem to be an easy avenue to help your business succeed. But it’s more complicated than what you initially thought of. You need to have a consistent performance and undying passion for pulling these through. But with the help of these simple but effective tips, there’s no doubt you’re going to propel your business to greater heights. All the best of luck, mate.