Most people think they are in total control of their spending until they find themselves face to face with advertisements. You know, those subtle or even obvious persuasive arguments of why you simply have to buy this product and that? Yes, those messages that say that your life has less meaning and joy without the products and services they advertise. Even if you are not particularly fond of shopping, sooner or later there will be one advertisement that will weaken your resolve not to buy because someone says it is a good idea. This is especially so if there is a credit card tucked somewhere in your wallet which represents purchasing power.

The Influence of Advertising

The very reason why advertising exists is because it actually works. Whether positive or negative publicity, the interest generated by advertisements can still work both ways. There are some areas however where people would rather be safe about thus positive promotion almost always works. These would include food, family products, and financial products, to name a few. You wouldn’t want a credit card that comes with high interest rates and excessive fees for example, would you?

If you will rely on advertisements alone, you might just make the wrong choice. Advertisements, especially for products that need to project a positive image, will always put the product’s best foot forward. This is the reason why choices should go beyond what is readily seen through advertising. In the case of credit cards, you can always compare the features of credit cards that caught your attention before applying for one. Chris Mettler of Comparecards.com says: ” The information we need to make sound choices is out there online, we just need to use it.”. The same principle applies to the other decisions we need to make when faced with a barrage of advertisements representing possible choices.

How Advertising Affects Consumers

Because advertisements are made to sell a product or service, they are also made to create a need for them in consumers. There are only two reasons why people buy something. It is either they need it or they want it. Buying because of a need tends to justify the purchase and that is why most advertisements appeal to this side of consumers. Buying a “want” can appear very selfish thus advertisers usually have to convince consumers that their products and services are necessary. Other advertisements create the feeling of “being  entitled” . Most of us would like to believe that advertisements do not influence our decisions but we have to be aware that the most effective advertisements are those that made us feel we arrived at the decision by ourselves.

Innovation Weekend Winner

Japanese venture capitalist firm, Sunbridge Global Ventures, is aggressively moving into the South East Asian startup scene, which has exponential growth over the last couple of years.

Like many savvy incubator investors, Sunbridge Global has recognized the scene is to hot to miss out on. What is more, and unlike Japan in many sectors- it remains relatively unsaturated, as this excellent “opportunity map” from TechinAsia shows:

SE Asian opportunity map

Sunbridge Global is partnered by some of the biggest corporations in Japan, such as NTT, Kao, VEC and in the US with the likes of Amazon. Last week at the Innovation Weekend at Singapore, hosted by Sunbridge Global Ventures. The winner, StudyPact, and the runner-up Haystakt- both taking the new crowdfunding fad to new and unique levels. Both projects qualified for attendance, and a chance to pitch, at a Tokyo-based pitch contest in December of this year. Joining them will be the winners and runners-up from pitch contests in Boston, London and Osaka this year.

Sunbridge Global, along with many other established and up and coming venture capital firms in Japan- are evolving from being traditional VC types, to “incubators” who provide platforms and guidance to startup ventures. With their Jannovation Week in Silicon Valley, they are investing in companies all over the world, such as the US platform AnyRoad. It is surely a sign of the times that the new way of approaching investment in South East Asia, with many collaborations between Japanese and Chinese VCs and technology firms (such as LanguageCloud, which Sunbridge Global also invested in)- will not be overly influenced by the older generations still harboring grudges over events which happened over 75 years ago, such as the nanking massacre. The younger generations are not only tech savvy and forward looking, along with awareness that previous generations didn’t have (e.g: the environment, health, etc)- but they also recognize that socially aware entrepreneurship and staying connected to their fellow men and women around world, without censorship, is the best chance the world has for peace and prosperity for all.

    In the matter of blog directory submission, which do you think should be the primary consideration? Should it be quality or quantity? Let us consider both scenarios.

    Quantity

    The first thing that comes to mind when we speak of quantity is the more the better, right? If we are to apply this in the context of blog directory submission, this would mean submitting our blogs to all the blog directories that would accept them. This might score some points in exposure but is it the kind of exposure that we want?

    That is a question we often have to answer every time we take or do something for the sake of having as many as we can. Is it really worth the time and the effort? In simple terms, do we think our blog’s inclusion in the listing of a particular blog directory would really give any benefit to our blog?

    Quality

    On the other hand, when we speak of quality, it is implied that we choose the blog directory to submit to. In choosing, there will be standards and criteria to consider to determine which ones would make it to our list of preferred directories. We decide depending on what we want to achieve with our blogs.

    The most popular blog directories are expected choices because of their influence. Now whether or not such influence will translate to every blog listed in it is a different story altogether. On thing is clear, blog owners cannot simply rely on the quality of the blog directory but rather provide attention to the quality of the blogs as well. Quality can also pertain to the other blogs listed in the directory. Are they of the standard in which you wish to be identified with?

    Quality vs. Quantity

    Quantity may prove its value for short term goals like widening exposure but even this is not assured. Quality tend to prove its worth for long-term goals since real results seldom happen overnight. A blog is developed and grows, with blog directory listing forming only one component.

    In the end, it boils down to personal decisions. Blog owners will have to determine the formula that works for their blog. Quality has always been associated with what is good and excellent. Excellent work, excellent choices, excellent decisions – all coming together to produce excellent blogs.

    homes

    Is the home sales industry joining the economic upswing? It’s tough to tell. Residential property values across the US increased by only 0.2 percent in January, and observers are predicting that growth will be even slower in the coming months.

    According to Zillow, the home value index is showing the smallest monthly increase since May of 2012. Experts attribute this to greater inventory.

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    The world of online publishing is in a constant flux, with changes often happening more quickly than one can keep up. That’s not to say that an online publisher has no chance of making it – it’s just that you have to be constantly open to change and ready to adapt.

    online publishing

     Source

    One of the prevailing concerns that can hinder your online publishing business is privacy and/or security. We know that governments have been keeping tabs on online traffic, and whatever the nature of your content may be, who is to say that you are safe from prosecution? If this concern has been weighing heavily on your mind, then maybe it’s time you took a look at a workable solution that can free your time so that you can focus on the essence of your business: publishing.

    Perhaps the most effective solution to this is getting a VPN service.

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