It has long been a practice for publishers to provide all-out support to writers they sign up. Included in this support is helping create and establish an impressive reputation befitting of the hype that seeks to be created for greater public interest on the published work. A lot of writers will definitely never get a crack in this kind of opportunity.  With the advent of self-publication, many opportunities have been opened. Today, just about anyone can publish his or her work online but not everyone will be able to impress.

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So how does one create an impressive reputation without the backing of traditional and well-oiled publishers?

Offer a Solid Foundation

One of the more easily accessed ways of self-publishing is through blogs. Blogs provide an excellent venue for developing writing skills while being able to gauge the reaction of the public. Before you embark on writing that book you have been dreaming of, extensive practice in the use of your preferred language is highly advisable. You can even offer a guest blogging service  to test the waters even more. The acceptance of your work in reputable blogs is a good sign that you are on the right track.

Offer Quality

Those who seek to be self-published writers should not lower their standards of quality just because there is no publisher approval being sought. Self-publishing requires even more care in producing written work. Self-published authors usually wear all the hats in relation to the task. The one task though that should still be given to another person is editing the work. No author can efficiently edit his own work. Mistakes in blogs are easily corrected when spotted. Authors will probably will have to live with mistakes on printed books forever. As for e-books, a mistake not spotted early enough can drastically affect a writer’s reputation. First impressions really do matter. It is much easier to create a new image than to refurbish a tarnished image. The services of a professional editor is worth the price if you want professional results.

Offer Professionalism

Self-published authors should come out as professional as traditionally-published writers, if not more. The fact that you are probably a one man team, acting as the writer, agent, marketer, and publisher, is enough to earn respect, when done right. It can easily go the other way however, if you do not play your cards right. Resist mediocrity and laxity and earn your reputation by defining who you are.

How Lawyers are Utilizing Blogs Today

25.07.2014 Author: Teresa Te In: Blogging, Networking, Tips

Many law firms today have established their own blogs separate from their main websites. Reports have confirmed that they now recognize the essence of a blog in being able to attract more clients and build their credibility both online and offline.

A 2012 survey done by Greentarget, a communications firm, showed that in-house attorneys do trust blogs and that they even read blogs authored by lawyers or firms more than they read blogs by the real journalists. It was also found that more than half of the respondents believe a blog will influence clients in deciding the law firm to hire.

Legal-Blogging

In that same year, the survey noted an increase in the number of blogs published by law firms. Some 68 of the top 100 firms are confirmed to be publishing a total of 272 blogs which is a 74 percent increase from the 2010 figure.

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Most people think they are in total control of their spending until they find themselves face to face with advertisements. You know, those subtle or even obvious persuasive arguments of why you simply have to buy this product and that? Yes, those messages that say that your life has less meaning and joy without the products and services they advertise. Even if you are not particularly fond of shopping, sooner or later there will be one advertisement that will weaken your resolve not to buy because someone says it is a good idea. This is especially so if there is a credit card tucked somewhere in your wallet which represents purchasing power.

The Influence of Advertising

The very reason why advertising exists is because it actually works. Whether positive or negative publicity, the interest generated by advertisements can still work both ways. There are some areas however where people would rather be safe about thus positive promotion almost always works. These would include food, family products, and financial products, to name a few. You wouldn’t want a credit card that comes with high interest rates and excessive fees for example, would you?

If you will rely on advertisements alone, you might just make the wrong choice. Advertisements, especially for products that need to project a positive image, will always put the product’s best foot forward. This is the reason why choices should go beyond what is readily seen through advertising. In the case of credit cards, you can always compare the features of credit cards that caught your attention before applying for one. Chris Mettler of Comparecards.com says: ” The information we need to make sound choices is out there online, we just need to use it.”. The same principle applies to the other decisions we need to make when faced with a barrage of advertisements representing possible choices.

How Advertising Affects Consumers

Because advertisements are made to sell a product or service, they are also made to create a need for them in consumers. There are only two reasons why people buy something. It is either they need it or they want it. Buying because of a need tends to justify the purchase and that is why most advertisements appeal to this side of consumers. Buying a “want” can appear very selfish thus advertisers usually have to convince consumers that their products and services are necessary. Other advertisements create the feeling of “being  entitled” . Most of us would like to believe that advertisements do not influence our decisions but we have to be aware that the most effective advertisements are those that made us feel we arrived at the decision by ourselves.

Innovation Weekend Winner

Japanese venture capitalist firm, Sunbridge Global Ventures, is aggressively moving into the South East Asian startup scene, which has exponential growth over the last couple of years.

Like many savvy incubator investors, Sunbridge Global has recognized the scene is to hot to miss out on. What is more, and unlike Japan in many sectors- it remains relatively unsaturated, as this excellent “opportunity map” from TechinAsia shows:

SE Asian opportunity map

Sunbridge Global is partnered by some of the biggest corporations in Japan, such as NTT, Kao, VEC and in the US with the likes of Amazon. Last week at the Innovation Weekend at Singapore, hosted by Sunbridge Global Ventures. The winner, StudyPact, and the runner-up Haystakt- both taking the new crowdfunding fad to new and unique levels. Both projects qualified for attendance, and a chance to pitch, at a Tokyo-based pitch contest in December of this year. Joining them will be the winners and runners-up from pitch contests in Boston, London and Osaka this year.

Sunbridge Global, along with many other established and up and coming venture capital firms in Japan- are evolving from being traditional VC types, to “incubators” who provide platforms and guidance to startup ventures. With their Jannovation Week in Silicon Valley, they are investing in companies all over the world, such as the US platform AnyRoad. It is surely a sign of the times that the new way of approaching investment in South East Asia, with many collaborations between Japanese and Chinese VCs and technology firms (such as LanguageCloud, which Sunbridge Global also invested in)- will not be overly influenced by the older generations still harboring grudges over events which happened over 75 years ago, such as the nanking massacre. The younger generations are not only tech savvy and forward looking, along with awareness that previous generations didn’t have (e.g: the environment, health, etc)- but they also recognize that socially aware entrepreneurship and staying connected to their fellow men and women around world, without censorship, is the best chance the world has for peace and prosperity for all.

    In the matter of blog directory submission, which do you think should be the primary consideration? Should it be quality or quantity? Let us consider both scenarios.

    Quantity

    The first thing that comes to mind when we speak of quantity is the more the better, right? If we are to apply this in the context of blog directory submission, this would mean submitting our blogs to all the blog directories that would accept them. This might score some points in exposure but is it the kind of exposure that we want?

    That is a question we often have to answer every time we take or do something for the sake of having as many as we can. Is it really worth the time and the effort? In simple terms, do we think our blog’s inclusion in the listing of a particular blog directory would really give any benefit to our blog?

    Quality

    On the other hand, when we speak of quality, it is implied that we choose the blog directory to submit to. In choosing, there will be standards and criteria to consider to determine which ones would make it to our list of preferred directories. We decide depending on what we want to achieve with our blogs.

    The most popular blog directories are expected choices because of their influence. Now whether or not such influence will translate to every blog listed in it is a different story altogether. On thing is clear, blog owners cannot simply rely on the quality of the blog directory but rather provide attention to the quality of the blogs as well. Quality can also pertain to the other blogs listed in the directory. Are they of the standard in which you wish to be identified with?

    Quality vs. Quantity

    Quantity may prove its value for short term goals like widening exposure but even this is not assured. Quality tend to prove its worth for long-term goals since real results seldom happen overnight. A blog is developed and grows, with blog directory listing forming only one component.

    In the end, it boils down to personal decisions. Blog owners will have to determine the formula that works for their blog. Quality has always been associated with what is good and excellent. Excellent work, excellent choices, excellent decisions – all coming together to produce excellent blogs.