Monthly Archives: November 2007

nextMEDIA: Canada’s Digital Advertising Market Opportunities

Bryan Segal from comScore attended the event and gave a speech about their metrics service, which measures where people go on the Internet.

He also gave some great data on how Canada is doing in the world. Things like how we have the highest broadband penetration in the world with 72% of Canadians on the web, compared to 60% of the USA, and 54% of the UK. We may not have the most visitors online, but percentage based we have the most.

I found that very interesting because our country is so vast, and similar in many ways to the US in our need for technology, and broadband access, and yet, we’ve done better.

As for average page views per user, Canada also ranks first in that metric as well, coming above the United Kingdom, Germany and the United States of America.

Being that comScore is all about metrics, Bryan continued to hand out some startling data, including the fact that over 5.5 million Canadians visit Facebook, every single day. While I knew the social networking website was popular, especially in Canada, I had no idea it had progressed so far. No wonder the founders are so happy.

Sites like Facebook, MySpace and their competitors have grown 21% in the last year in Canada, with social networking sites now reaching 82% of all Canadians connected to the Internet, compared to 62% of those online in the US.

He also noted, via the comScore data, that Facebook is more popular in Canada than MySpace in large part to Canadians not rushing to MySpace. So despite our well connected country, we are slower at joining new services on the web, and so when something “new and better” came along, many Canadians hadn’t spent the time developing a profile on MySpace, and signed up for the first time to use Facebook.

I found the statistics very interesting and it seemed many content creators at the conference were excited as well. Especially, as these Canadian attendees try to attract the attention of the highly connected, multiple page viewing, Canadian Internet audience to their sites and services.

AdBrite Takes In Another $23 Million

I don’t know yet if this is a sign of an advertising network getting stronger, or just running out of money, and trying to add more water to a leaking bucket, but TechCrunch has posted an article letting the world know that AdBrite has taken in another $23 million USD in funding.

From TechCrunch:

Ad networks are still catching money like rain. AdBrite raised $23 million from existing investors Sequoia Capital and Hedge fund Artis Management, reports Dan Primack. This is on top of $12 million, the company has already raised. In October, comScore ranked AdBrite as the 26th largest ad network after MySpace.

Have you used AdBrite and enjoyed its service? I have looked at it numerous times, but never really committed to their offerings. Have your say in the comments.

nextMEDIA: Trends and Tools for Monetizing Digital Media

This is continuing coverage of the nextMEDIA conference in Toronto. To find all the posts related to nextMEDIA, check out Splashpress’ Blog

The fourth session at nextMEDIA was entitled, “Trends and Tools for Monetizing Digital Media”. It seemed to focus much more on the trends, rather than anything else.

Duncan Steward, Director at Deloitte Research, had way too much text on his slides, and that reduced my ability to really figure out the root ideas of his presentation, but he did still bring up some great points.

Duncan mentioned that content producers should not repurpose content for other platforms. It seems easy enough to do sometimes, but by doing so, you are compromising the benefit you could be giving to your user.

He also spent a fair bit of time talking about traditional media, saying that while we are multitasking and television has become background noise for many people, only recently has there been a shift in attention away from television, where people are spending more time on the Internet than watching TV.

Duncan also noted that the majority of the Canadian population still reads magazines (as high as 72%). I found that shocking in one sense, as I continue to hope for the demise of the traditional published work, but I do understand the need for people to hold the magazine in their hands.

He also made an interesting statement that I don’t agree with and that is that “generations are different, but not extremely so”.

Deloitte also puts out predictions every year, and Duncan gave us a look at their 2008 list which includes:

  • HD Content is past the tipping point
  • Traditional media starts tapping the online world more
  • Millennials getting bored of digital (18-25 hitting a digital saturation point).

A very statistic oriented session, but another one that makes the online world look better and better to the advertisers that were both sitting in the audience and the ones online reading articles such as this.

nextMEDIA: Travel

This is a report of my travel to the nextMEDIA conference in Toronto. Full coverage of this event can be found on a variety of sites, but I will be linking all the posts from the Splashpress Blog.

Getting up early wasn’t a real issue, though I didn’t sleep well the night before the conference, feeling a little like a child waiting for Christmas, when the alarm went off at nearly five in the morning, I leapt from the bed and started my final preparations to go.

The train boarded just before departure time, and being awake at six thirty in the morning started to feel really early. In two hours I would be in Toronto, and walking towards the conference. I would miss breakfast, but I am not a big breakfast eater anyways.

Going to nextMEDIA in Toronto is rather exciting for me because I am still new to the conference scene. A friend of mine online let me know that going to conferences would get old as I continued to travel around, but I enjoy traveling, despite not taking the time to enjoy each place.

Like this Toronto trip. I got up at five in the morning to go, and I will be coming home tomorrow right after the conference is finished. I could have probably arranged to stay another day, but my wife would miss me too much or at least that is what I like to believe.

I also try to find the least expensive ways to attend events, while I believe going to conferences is a valuable experience, being in what amounts to a startup environment compels me to try to be as inexpensive as possible with such trips so that we can allocate money for more important things, like my monthly pay.

One thing I am glad about though is that I am not taking the bus. I am so sick of traveling by bus, so the train is a welcome change. This will be my fourth major conference since I started blogging and so far, each conference I have attended has been better than the last. I will have more on if nextMedia continues that trend, though I think Mesh Conference in Toronto will be very hard to beat.

As we slowly shuffle forward in the train, the snow is getting thicker and thicker, until we hit the metropolis of Toronto, with its heavy pollution, and thus no snow.

I am very happy I brought my laptop on this trip, and while I didn’t take advantage of the expensive WiFi on the train, ($10 for 24 hours, $4 for 15 minutes) the multimedia on my laptop was more than sufficient to keep me entertained for the two hour train ride. Even better, they have power outlets for laptops on the train, which allow me to not run my battery down.

I am still slowly waking up, and already the conference doors have swung open by now for the breakfast eat-in. It’s a shame I am not already there, as during the Norther Voice conference in Vancouver last year, the breakfast was a great time to meet people.

Thankfully, I will be arriving before the opening speech. I hope to see James Cogan early on in the conference as having a friendly face nearby provides a fair bit of confidence in meeting people, while also giving a safety net when you just want to relax and enjoy some sessions.

Conferences are a thousand times better when you have someone there with you. I highly recommend bloggers and blog networks send two people to conferences.

nextMEDIA: Who’s Attending?

As I get ready for the nextMEDIA conference in Toronto, I have been slowly going over the list of companies and speakers that are attending, and I am getting really excited. The caliber of people making this conference great, are the upper echelons of the online who’s who, and I am excited to be attending and listening to them talk.

Here are just a small sampling of people that will be there:

  • Leonard Brody, CEO, Now Public
  • David Carson, Co-CEO,
  • Joe Casale, CEO, Casale Media Inc.
  • Mathew Ingram, Technology Columnist, The Globe & Mail
  • Will Pate, Community Evangelist, ConceptShare
  • Bryan Segal, Senior Director, Comscore Media Metrix
  • Dick Soule, Head of International Sales, YouTube

While I have seen Will Pate at a few events in Canada, I hope that this time I get a chance to speak to him. I also hope to have a chance to talk to Mathew Ingram, a great guy with an interesting job. I am actually a little nervous to be going to such a conference, though I have a feeling that I am still not well known enough to get “noticed”.

I remember when I went to my first web-related conference, one person recognized the company I worked for and called me “the guy that works for the guy that bought Scrivs’ sites”.

I hope to see some friendly faces, and I hope the event goes well. How can anyone get sick of going to conferences?