James Cogan and I got together for another episode. This one was a little delayed due to James being under the weather, but thankfully, he has mostly recovered and we were able to create another episode.
This week we talk about Automattic, and their continued business developments, the likely recession in the US, and the Apple MacBook Air.
a) Automattic has been awfully busy of late. Closing a $29.5M round of funding and now there’s news of Prologue – a Twitter-like publishing service. Let’s discuss this latest flurry of news, and of course – where is this ultimately going for Automattic?
b) Let’s talk about the ‘R’ word. It seems the United States is plunging fast and furious into a deep recession. What does this mean for online publishers, bloggers and advertising in general? Will the recession have a material impact on the pocketbooks of those who rely on internet advertising to pay their bills?
c) Macworld has come and gone and we’re left with the MacBook Air. Is it just Hot Air or is there substance behind the world’s thinnest laptop computer?
Check it out on Dailypixel.ca, and let me know what you think of episode 16.
For those of you that entered the second domain name giveaway, you’ve probably noticed that it is time for me to proclaim the winners. For those of you that didn’t enter, subscribe to my blog to keep up to date on when I am running contests.
The winners for each domain are:
BloggingShift.com – knupNet
SomeFoo.net – My Life With IT
VRUnleashed.com – Blogging Cents
SmallReaction.com – Project Netcess
I will contact all of you shortly to deal with transferring the domain. Thanks again for all of you that entered and a huge congrats to the winners. I hope you use your new domains to help continue to build up your online profile.
So recently, John Cow decided to head off for a nice vacation, and opened up his blog for guest posts. I was really excited about the idea, since his blog has more traffic than my own.
I carefully constructed a post, that while outside his normal topic area, still would be of great interest to a wide variety of bloggers. I decided to talk about working for a blog network. This is something I know a little bit about having now worked for two relatively strong blog networks. Bloggy Network was smaller in personnel, but had some A-List sites in their stables. Splashpress Media is huge by comparison, both in number of sites and employees.
I assumed writing such a post would bring in a fair bit of traffic, and maybe some new subscribers, but what I quickly realized is that people read John Cow for its wit, and advice and I am a much more serious person. As such, his audience didn’t seem to latch on to the way I write, or the type of content I produce. The traffic increase wasn’t noticeable, nor was their any jump in my subscribers.
Does this mean I failed with my guest post? Well, not really. The post allowed me to increase my reach, my sphere of influence, and link back to this blog. All of which are great things for the long term development of this blog.
Would I do it again? Most likely, but not on John Cow’s blog. I would try to get a post on a blog that fit my own audience demographic a little better, which would hopefully create more of an interest in this blog and what I write here.
This is just a quick rant on something I noticed that is very frustrating to me, and I am sure, others: browser limitations.
You are browsing the web with your favourite browser, and come to a site that has a huge notice letting you know your browser isn’t compatible with the site you are trying to visit. It then lets you know that you should be using Internet Explorer.
My reaction is always the same, “are you serious!?”
I don’t understand why so many companies create such walls based around browsers. I can understand putting up a warning before showing the site. Let me know that my browser might not display things correctly, or certain features may not work, and then allow me to click a button to see your site, despite those facts.
Surely, it can’t be too difficult to create such a system where I, the user, has the choice to continue because I can tell you right now, I won’t be hopping onto Internet Explorer just to view your site. I will move on, and complain endlessly about your choice to not let me in.
With what appears to be a coming recession, no matter how small or short it might be, the first thing to be cut by companies is usually the advertising budgets. You can’t get rid of the guy making the “blue widget”, but you can cut advertising costs, especially those where you aren’t guaranteed any real return on investment.
CPM advertising is cost per mille. Mille is french for thousand, so CPM advertising is cost per thousand impressions.
Advertisers buy CPM advertisements because it can help increase their brand awareness, spread their messages, and hopefully increase their sales. This type of advertisement doesn’t guarantee any sales though. It doesn’t even guarantee any clicks to the advertisers website. All it provides is impressions.
The types of advertising that companies will want to switch to during any sort of belt tightening is both CPC and CPA. These stand for cost per click and cost per action. With cost per click, the advertiser only pays when someone clicks through to their site, and with cost per action, the advertiser only pays when the visitor has clicked through and completed the action that the advertiser wants. It could be as simple as filling out a survey, or as complex as purchasing a certain product.
These types of advertising reduce the apparent risk that advertisers have when spending money online, and will increasingly be the advertisement of choice.
As a publisher, you have to decide what will be of the best benefit to you and your readers. Do you accept the dropping CPM rates, or take what could be more or less lucrative with CPC or CPA advertisements?
It can be difficult to make the right choice, and as with everything related to publishing online, I recommend testing a variety of different methods going forward. Just be prepared for lower rates than my might have otherwise liked.