Monthly Archives: April 2008

Selling Advertising

To deal with the money going out of my account to pay bloggers, I have decided to hit the streets and contact companies that I think would do well to advertise on this site.

I started by looking at my competitors. Most of which seem to be using affiliate banners, or cost per action banners on their blogs. A few seemed to be using AdSense or something similar, and so only a very small amount of advertising positions seemed to be direct advertisement placements.

I have advertised this site on a few other sites, of both friends and competitors to try to build up my brand, and I think it worked masterfully, but finding companies to now advertise on this site hasn’t gone as well.

So What’s the Problem?

The reason companies aren’t seeking out this blog to advertise on it is because of a variety of reasons. One issue that might be limiting the number of private ad sales on this blog is that Xfep still isn’t a thought leader in the niche it covers, despite placing fairly high up in the Top 100 list for making money online blogs.

Another issue that might be hindering the number of advertisements on this site is that my advertising page is all text. Most people are very visual in nature, and despite describing advertising positions, all they see is a jumble of text and move on. This is something I am planning on fixing in the very near future.

One of the final reasons I will throw out there is that advertisers don’t see the value in advertising on this site. There are so many other competing blogs, and there aren’t many products that would fit with the type of visitors that this blog brings in. Things like blog design, search engine optimization, coding, and other blogger related products or services will work well, but outside that focused group, the type of audience just wouldn’t match.

I have priced the advertisements on this blog fairly aggressively for the amount of traffic I get, and have slowly built up a list of products, services, blogs, web hosts, and whatnot that would benefit from advertising on here. The revenue that is generated with this blog goes to pay the salaries of other bloggers that I employ (so now you all know that I am not getting rich off this site or anything).

The Big Question

So, I guess now the big question is, will I be successful in finding advertisers for the open inventory I have, or will I have to fill it with affiliate banners and CPA advertisements like most of my competitors?

Paying Bloggers

One of the worst things about the end of the money for me right now is what happens to my bank account as I go around and pay all of the bloggers and other freelancers that I work with. I continue to spend inordinate amounts of money on slowly growing my business online, and the one thing I have learned is that Paypal, while great in some respects is such a huge rip-off sometimes. Not only does it use horrible currency conversion rates, but they also fee my freelancers to death.

I wish there were other popular services that I could use. Luckily, some of the people I work with live in the same country as I do, and as such, I can e-mail money to them through an e-mail money transfer system that all of the banks in Canada participate in.

Why not just use advertising revenue, and have companies pay the freelancers directly? Well, the sites I run outside of this one, don’t make enough to do that. Hopefully, at some point that will change, but for now, it is definitely helping me realize how much work I have to do on the ad sales side to make this business of mine break even.

Are there better services than Paypal? Are there better ways to pay bloggers? Let me know in the comments below.

Xfep Podcast: Episode 17


Today, I cover Grand Effect, its new design, my place in the network, and possibilities for others to join. The new design for Grand Effect goes live later tonight!

Subscribe directly to the Podcast RSS Feed to always keep up to date with any new releases.

Show Notes

0:26 – Where was Tuesday’s Podcast?

  • Went to see a drive-in movie
  • Worked on the new Grand Effect design

1:11 – Grand Effect Membership Opportunities

2:37 – Issues with Reworking the site

3:47 – Next Steps with Grand Effect

  • New Members
  • Advertising Program
  • Helping Members with WordPress, SEO

4:15 – Why Work on Member Sites for Free?

  • Builds their blog which helps bring in higher revenue ads

4:40 – Is it Worth Joining a Network?

5:43 – Wrap-up

Intro and Exit Music

Wired for Loud by David Henderson, found via PodsafeAudio

Google PageRank Update: Again!?

First we had a Google that almost didn’t seem like it wanted to update PageRanks, and now they are updating fairly regularly. I haven’t noticed any shifts in any of my blogs as of yet, but I think faster updates by Google will keep PageRank relevant.

If you want to see what your PageRank is, I suggest checking out BlogFlux, as they have a fast tool for doing so, and most tools that show by data center don’t seem to be working.

I found out about it from

What is Twitter, and Where Can You Learn More?

TwitterThe Twitter trend just doesn’t seem to be going away any time soon, and while on there, I saw a message asking people to explain what Twitter is, using the maximum 140 characters that the service allows in a message.

I was profiled on the post about twitter on, and wanted to link it here for all to see.

At the end of the post, there are some links to some helpful articles, if you want to learn more about Twitter. And for those looking to follow me, you can find me at