Monthly Archives: February 2009

What Makes WPUnlimited Different?

Earlier this week, I released WPUnlimited, a new WordPress theme system that I hope everyone will enjoy.

While I am talking about it endlessly elsewhere, I wanted to cover one of the key differences that I think coders will really enjoy in using WPUnlimited: traditional theme files.

So you might be asking yourself why traditional theme files is important or worth mentioning, but one of the issues I have always had with Thesis, a theme I enjoyed was the fact that opening header.php didn’t really give me a normal WordPress header.php theme file. It was just a call to another PHP file, making the whole customization aspect a nightmare for a beginner programmer.

A good example of the difference is to look at a popular WordPress theme’s index file, which only includes something along the lines of: html_framework();

Just that one line… no mention of includes for headers or footers, no loops, nothing.

This leaves someone looking to customize how posts are displayed with the horrible task of digging through files to see where that PHP code is, and how they can manipulate it.

WordPress Unlimited’s theme files look very much like you’ve seen since the Classic theme was created, with easy to understand header, footer, and index pages that makes editing the theme easy for anyone immersed in WordPress already.

As a side note, WPUnlimited also has a great affiliate program, so if you enjoy the theme, I’d love it if you passed it on to your friends, and earned yourself a 40% commission on any of your sales. Even if you don’t buy WPUnlimited, you can sign up for the affiliate program. Check it out, it could be a great opportunity to promote the next amazing WordPress theme.

Social Media Promotion: Where are You Voting?

One of the most interesting things I’ve experienced lately is the number of people contacting me through my consulting service wanting to know what they should do to get more traffic. When I mention promoting their content on social news and media sites like Digg, Reddit and whatnot, they seem to be shocked.

Some thought that those sites were only for people that would use them every day, others thought it was basically a passive experience, where only certain members could submit articles, while everyone else could only vote, and still others didn’t know what those sites were.

Making money online is mostly marketing. Content is important, but more than anything it comes down to how you market that content. Do you think e-books and whatnot do so well because their content is the best? No! People just spend more time on marketing e-books than the average blogger does on any single article they write.

If you don’t have accounts on as many promotional sites as possible, you could be missing out. While each site caters to a certain demographic, many sites have various sub-groups that are still powerful, and helpful.

Take the time to find out which social media site caters to the demographic you hope to capture with your site, and begin submitting your content from time to time. What have you got to loose other than a small time investment that could pay huge dividends?