Monthly Archives: February 2010

Pros of Being a Problogger

After being in a negative mood yesterday, and getting it all out of my system, I figured I would return today and give a quick list of the advantages of being a problogger, over most common jobs.

Making Your Own Hours

Sometimes I get up bright and early and get to work, other days I lounge around and focus all evening. The flexibility in my work allows me to get many other things done, and removes a fair bit of the stress from my job.

I know I have to put in a certain amount of time to see rewards from what I do, but I can spread it out over the course of the day, allowing me to do bursts of high productivity times split up with times of relaxation, reflection and some gaming.

Writing About Your Passion

Most people that become probloggers make it to that level by writing about their passion, and to be honest, there is nothing better than spending all day researching and writing about the things you love the most.

Early on in my problogging career, I was able to write about technology all day, and so I was more knowledgeable in that area than I ever had been before, and it was a great feeling to be so well informed. It is like taking a class in something you’ve always wanted to know more about and getting paid for it.

Online Community

There is a diverse community of bloggers online who are looking to connect with other bloggers. If you can find a few people that your personality meshes well with, you will find your time online that much more enjoyable.

I have been fortunate enough to work with, meet and talk to numerous people online who have been an inspiration to me, as well as supportive in my online ventures, and a great sounding wall stopping me from making mistakes.

Low Cost Business

I put this last on my list because it is one of the least important “pro’s” I could think of, but it is worth mentioning that problogging is a low cost business. If you have a computer, an internet connection, and something to write about, you are pretty much set. You don’t need an office, expensive equipment, or tons of other overhead.

This means that whenever I want to start a new project, or a different project, I don’t have to empty my pockets, and that most of what I make through blogging goes right to paying my mortgage, food and other such things.

Conclusion

Blogging professionally, be it part-time or full time has many advantages over the traditional nine to five style job, and what I have listed here is only a small bit of what could convince you that this is the right job for you. But before you leap into becoming a problogger, check out my con’s list.

Small Support Communities

One of the major advantages of networking with other bloggers is the tips that they will hand out. Some of the best things I have ever done to my blogs and advertising has been thanks to a small blogging community that I have joined. We help each other out with content ideas, promotion, best ad placement, niche analysis, and many other things.

Finding these little exclusive clubs can sometimes be difficult, but when you do get a V.I.P. pass, the projects you work on will see a great boost.

One such community that I am involved with that is just getting started is EasySmith. EasySmith is being organized by David Krug. David has helped broker the sale of many sites, and built up many of his own. His expertise and connections will be of great help to anyone that applies. He has helped me out in many situations, and I continue to learn a lot from him.

Here are some details about EasySmith:

EasySmith is all about sharing. Ideas, dreams, visions, and goals. It’s a community of bloggers united to help one another achieve dreams. We achieve this by developing an open pattern of sharing. Whether that’s our daily bitching about how horrible and boring web development can be, or how we didn’t make enough money to cover rent this month. That’s what we are here for.

If you know of any other such small, focused support communities within the blogosphere, please let me know. I am always looking for new resources, and avenues, as well as new ways to help out other struggling bloggers.

Blog Advertising Audit

Darren Rowse, of Problogger.net, has written a post as part of his 31 Days to a Better Blog project, in which he recommends that we all take some time and look over the advertising on our blog. You might find that you could be making much more money using a different advertiser or even just position advertisements differently.

A snippet from his post:

Pick one aspect of your blog’s ads to change and watch what happens to your ads performance once you have. I did this last week and increased the ad unit size of my AdSense ads on this blog from 300 x 250 to 336 x 280 and saw a jump in CTR without losing much in the way of readability. It’d been a year since I tweaked those ad sizes – just think about how much money I’ve lost in that time!

This is something that I try to do on all of my blogs every two or three months. People can quickly become blind to the advertisements on your blog, and so just changing the position, size or colours of those ads can increase their click through rate for a period of time.

Some people worry about moving things around and lowering the money they make, but as long as you make a backup of the files you are changing before you change them, you can always revert back to the way it was previously.

Advertising online is a tricky business, but with some time, experimentation, and research, there is no reason why any blog couldn’t make a bit more every month.