Monthly Archives: March 2010

9 Ideas for Blog Posts When You Are Stuck

Over on Search Engine Guide, there is a great post about nine general ideas you can use as a blogger if you are stuck. It includes things like re-igniting old topics, crediting other bloggers, and creating a compilation.

From the post:

Credit Other Bloggers: In any given week there are dozens of posts and articles around your industry which people should definitely read. This is your opportunity to categorize these other posts and spread some link love. Both Search Engine Land and Marketing Pilgrim both do this on a regular basis.

While it may not be every bloggers cup of tea, it does give out some good ideas for bloggers that talk about blogging specifically. Not that the post couldn’t be further generalized to appeal to every type of blogger. Check it out on Search Engine Guide.

Getting to Now: How to Beat the Procrastination Habit

Like many people, I have an issue with procrastination, mind you it has become better in recent years, but it still exists. There are very few things I want to do right away, and that has lead me to taking on more than I can handle, or missing out on some great opportunities.

Over on Get Rich Slowly, there are some tips on beating the procrastination habit, and that really is what procrastinating boils down to: a habit.

From the article:

I am a procrastinator. I always have been. It’s a character flaw, and I admit it. I’ve tried all sorts of things to beat the habit — Getting Things Done, e-mail reminders, dozens of list systems — but the only thing that seems to work is to:
Do it now.

This is blindingly obvious, I know, but many people lose sight of this fundamental skill. It’s not that we don’t know that we should do things now; it’s that we’ve forgotten how.

Some great tips in the post, just don’t put off reading them.

Direct Advertising

One of the things I have tried to do here that is counter to the advice that I give out to others is in regards to advertising. My placement of Google’s AdSense is pretty bad, and I am not using an alternate means to rake in the bucks, as I work towards selling advertising space directly rather than through the numerous systems that are out there.

Why Direct Advertising

When I started this blog, I really wanted to make sure that I was helping others, and making sure I focused on the content more than the advertising was key. You would think that doing direct advertising would take more time, but just like going through a program, it can become quite passive.

I am not actively looking for advertisers, contacting people, and whatnot. This means I will probably get less advertisers on this blog, but the ones that do contact me, are serious about being shown here.

Direct advertising gives me control over which ads I run, so you’ll never see something I don’t approve of, unless its an AdSense advertising block (which I’d love to replace as well).

Direct advertising allows me to set my own rate. I can make my advertising space cost as much or as little as I want and also allows me to make special deals. I have traded advertising space for graphic design services and for coding, and to me, that was worth more than a few dollars in my pocket.

Direct advertising means not having to have a percentage taken off by another company. When you outsource your advertisements to pretty much any company, they will want some of the money they are bringing in for you. The upswing of this is that their cut amounts to more money when they bring you more money for your advertising space, but had you done it on your own, you wouldn’t be giving upwards of half your advertising dollars away.

Conclusion

There are so many advantages and disadvantages to direct advertising, but in the end it is up to you to decide what is best for you.

Some people don’t like handing payments, dealing with subscriptions, or even just dealing with potential advertisers. Personally, I love connecting with new people.

If you sell advertising directly from your site, have you done well, or horribly? Let me know in the comments below. And if you are interested in purchasing advertising on eXtra for Every Publisher, please check out the advertising page, and then contact me.

7 Things You Need to Know About Writing Lists That Work

Copyblogger is an expert when it comes to using the power of making list posts. He has done wonders with them, and so have many other bloggers, all thanks to the fact that none of us have any attention span.

Simply put, lists work because they conform to the idea of “Left-Brain Marketing”. Everyone has two sides of the brain, and each part controls a specific way of thinking. The left brain is analytical, and prefers a step-by-step approach (i.e. lists) while the right brain prefers to see the big picture first and then deal with the details later.

Television commercials take the right brain approach with highly-produced images and expensive repetition. On the other hand, the left brain list format has been a successful approach for many decades with direct marketers, magazine publishers, late-night comedians and more recently with Internet content producers and social media marketers.

Many social media users want to know exactly what they’re in for, and the list format caters specifically to that need. It lets them know up front in the headline what to expect and what the time commitment will be.

If you want to gain some attention to your blog, set up a few list posts about pretty much anything, and you will most likely see some decent return. I, for one, hate the longer 101 items lists, but give me a dozen points on being more productive, and I will probably read it.