Monthly Archives: October 2011

Benefitting from the $106 Billion Online Ad Budget in 2016

If there’s any doubt in your mind about the ability of online publishers to make money out of ads, then the latest reports from various research groups should dispel them pretty fast. According to Digital TV Research, advertisers will be spending a total of $106 billion every year on online ads alone by 2016. The question then is not whether there can be money made on ads, but whether you will be able to get a chunk out of advertiser’s budgets.

If you are an ordinary publisher who’s still making sense about this whole monetization thing, the fact that you are not feeling the effect of all that money spent on ads should not get you down. Sure, you have yet a lot to learn about online publishing and how to monetize your sites, but you can look at it two ways – that you have a loser site you’d better ditch or that you have a site that needs improvement but has lots of potential.

The point is that even if you are not making money right now, a few years down the road will still see online advertisers spending huge cash that will benefit publishers who can deliver to them what they want – exposure to their target clients. Now is a good time as any to start learning the ropes and tweaking your sites, and maybe even entire business model, to make sure that in time you will be one of the many online publishers happily benefiting from their websites.

5 Tips for Improving Your Verbal Communication Skills

Verbal communication is the backbone of our existence. In order to do anything, you have to be able to verbally communicate with people. Of course, if you can speak you can communicate. However, do you communicate well? Even if you are a full-time blogger or freelancer, you’ll eventually have to pick up the phone or talk to a customer face-to-face. Being able to communicate effectively with others is a tremendous asset for everything from negotiating with service providers to trying to land a new job or promotion in the workplace. Continue reading

5 Tips for Effectively Branding Your Blog

Branding. It’s a word you’ve probably heard quite a bit about. It is no longer enough to simply throw a blog on the web and write some posts. You need to build a name for yourself. You need to earn your reputation as someone the public can turn to and trust. The reality of the situation is that it is not just your blog that needs a good brand. It’s really all about you.

Simplicity is Key

You’re going to need to start by making sure your site’s domain is short, sweet, and easy to remember. Say, for example, you want to create a site about how much you love cats. Let’s call it Cat Lover. Your domain should be just that – catlover.com. The term “cat lover” is very easy to remember and you will need to use that identifying tag on every single social media site you encounter – from Facebook to Twitter and on. You should be THE cat lover people think of when they think of their own cats.

Stop Making Stuff Up

The world of marketing changes every single day, but our vocabulary is pretty set in stone. Don’t make up a new word to describe an idea or process we should already be familiar with. It may seem catchy to you, but it is confusing to the rest of the community you’re trying to reach. Stick with familiar terminology and try to avoid using buzzwords as much as possible. Otherwise, you’ll simply be remembered as that “odd” site I stumbled upon and not the genuine expert I was hoping to find.

Start Guest Posting

Guest posting is an incredible method for branding yourself and your blog. You’re going to start by going to some of the site owners in your own niche. In this case we’re still talking about cats. Hopefully you’re already a fan of a few cat-related blogs. You’re going to approach those owners and ask if you can write a guest post for your site. Many blog owners are open to guest posts and by writing one of your own you are doing two things. First, you are putting your name out there as an expert in your field. Second, if your lucky you will get a backlink to your own site in the process.

Build a Social Media Presence

Earlier we mentioned making sure you are using the same name across all of your social media sites. Now’s the time to talk about how important it is to have a presence on social media. Did you know that Facebook is currently competing with Google for the top ranking as a search engine? People spend tons and tons of time on social networking sites, talking to friends and searching for information. You need to be where the people are. You need to have professionally designed pages that are active and up-to-date, allowing you to communicate with followers, build a reputation, and send readers back to your site.

Create a Logo

Last, but certainly not least, make sure you have a logo that stands out in the eyes of your viewers. Once you have that logo, make sure you are consistent with the design, fonts, and colors in all of your marketing materials, websites, social media profiles, and even offline items like business cards. People who consistently see your logo will begin to associate it with you.

These are just a handful of the things you should be doing to brand yourself and your blog. Make sure you are taking some time to think about the way you are portraying yourself online. The message you send will make or break your business.

Corinne Dominski is a huge fan of communications and social networking. She also loves using sites like Adecco USA temporary staffing services and online faxing services to make communicating with others just a little bit easier.

Google Adsense: Moderation is the Key

Monetization using Google’s Adsense is far trickier than you might have imagined. You might think that since Adsense is a Google product, then they would certainly be biased towards pages that carry such ads. However, in reality correlation studies have shown that the more space Adsense ads occupy on a page, the lower that page will tend to rank. Of course, this doesn’t mean that Google is picking on their own ad service, but that it is merely consistent with how search engines (and users) view paid links.

The logic behind this is very simple. People tend to shy away from pages that have too much paid ads, as too much paid ads displayed suggest a spammy site.

Since users and Google alike do not like too much paid links on a site, what you should be conscious of as a publisher is to walk the fine line between monetizing your site and having it be considered as nothing more than a haven of paid links with nothing more substantial to offer. You can do this by being strategic in the placement of ads so as to minimize the use of ads as much as possible, yet ensuring that they get maximum exposure. You should also at least put some effort into making sure that the ads harmonize with the page’s look, so that even as they stand out enough to draw the eye (and clicks), they won’t end up and eyesore.

In the end, whether you have Adsense on your site, or use another ad service, following the above advice will help you in the long run.