If you have been waiting to get a slice of Google’s video advertising units, then your wait is almost over, at least if you live in the UK, Ireland, or like me, Canada.
Following their success in the U.S., we’re rolling out video units over the next several days to English-language publishers in the UK, Ireland, and Canada. If you’re not already familiar with video units, they’re embedded, customizable video players that can enrich your site with relevant video content while enabling you to earn extra revenue from the relevant, non-intrusive ads that accompany the videos.
With this new launch, publishers in the UK, Ireland and Canada will be able to show videos from our YouTube content partners and choose those videos by category, individual YouTube partner, or have video automatically targeted to their site. Based on publisher feedback, we’ve also just added a feature which lets you choose individual videos to be displayed in your video units.
I am not sure how well these video units do, but I bet a bunch of people will be using them over the course of the next few months. Are you excited about this release, or if you live in the States, do we, in Canada, have a reason to be excited?