Comments on: Blog Advertising Difficulties: Blog Network Doesn’t Mean Big Money

By: Brock

Brock — Mon, 13 Jul 2009 23:44:39 +0000

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By: Consolidation Doesn’t Equal Big Advertising Deals : Performancing

Consolidation Doesn’t Equal Big Advertising Deals : Performancing — Sat, 11 Jul 2009 16:24:42 +0000

[...] first hand experience in this realm of blogging (He is co-founder of the Grand Effect blog network) blog consolidation isn’t all that it is cracked up to be. I assumed because there would be a great deal of higher quality, focused blogs that we could get [...]

By: The difficulty of running several blogs

The difficulty of running several blogs — Mon, 04 Aug 2008 17:40:07 +0000

[...] of the blog network Grand Effect, wrote a great post about a week or so ago entitled ‘Blog Advertising Difficulties: Blog Network Doesn’t Mean Big Money‘. In his post David explained the difficulty in getting a good advertising rate from ad [...]

By: Easton Ellsworth

Easton Ellsworth — Thu, 31 Jul 2008 15:07:07 +0000

David, very smart post. I went through exactly what you have – for a year and a half I struggled for hours and hours every week to develop and monetize relationships with advertisers for Know More Media’s blog network.

I totally agree. Just because you network some blogs together doesn’t automatically mean all will be better. It just all depends on several different factors that will determine whether the whole will really be greater than the sum of its parts. Things like how closely related the blogs are topically, how efectively the ad selling process can be streamlined, etc.

By: 10 Secrets to Blog Network Success

10 Secrets to Blog Network Success — Thu, 31 Jul 2008 14:17:05 +0000

[...] on and thoughts about blog-based ad networks and why they’re so darned hard (see here, here, here and my previous [...]

By: David Peralty

David Peralty — Mon, 28 Jul 2008 20:47:45 +0000

Jeremy – Thanks for commenting, but as I am sure you know. Increasing fill rate only occurs if there is someone “selling” the inventory. Companies don’t come out of the woodwork to advertise with you just because you have a conglomerate of sites producing X amount of traffic.

Looking forward to your later comment.

By: jeremy wright

jeremy wright — Mon, 28 Jul 2008 20:11:09 +0000

Will respond more later, but as a note the economics *should* be: decreasing cpm’s buyt increasing fill rate.

Big drivers are also sales platforms and sales teams.

More later though

By: The Missing Point of Blog Alliances » Expert Idiot

The Missing Point of Blog Alliances » Expert Idiot — Mon, 28 Jul 2008 19:19:33 +0000

[...] Blog advertising difficulties: blog network doesn’t mean big money. [...]

By: David Peralty

David Peralty — Sun, 27 Jul 2008 04:54:39 +0000

Jeff- I’d have to agree with you. I always thought that bringing a bunch of blogs together would mean huge gobs of money as companies try to access the larger groups of people you had available.

More blogs under one brand = higher traffic numbers, might make it easier to sell advertising or entice bigger brands to advertise, but might not mean more money than the separate sites could have earned independently.

Raj – Yeah, that’s pretty much the standard for all mediums in my limited experience (radio ads have a descending CPM rate as the overall impressions increase too), but I wanted to make sure to point it out so that those trying to sell “group” advertisements understood that they might not make as much money as a group as they’d hope.

By: raj

raj — Sun, 27 Jul 2008 00:48:00 +0000

not disagreeing w/ you in general, but a decreasing CPM as #(M) increases is actually pretty standard in the world of print.