Online marketing is basically the only way that marketing is done these days. With the amount of time people spend hooked up to wifi or their cellular data, it makes sense. People are in their electronics a majority of the time. Because of this, billboards are less effective than they used to be. They help a bit, but for the amount of money you’re shelling out to plaster your statement or product on a board, it makes much more sense to just allocate that money to something having to do with online marketing.
The first building block of being able to market your company online is to actually have an online presence. That means you must have something you’re driving people to. A website is a must. Beyond that, pages on social media sites are also important, but still, they’re only a means to an end. The end is your website. The website allows the customer to see, browse and buy your product. That’s the whole point.
If you want to market your company easier, you need to include these details on your website:
A Gallery Of Your Work
Society today is very visual. With so many other companies playing into this fact, you have to, too. But you have to strive to do it better. People won’t read a description of your product without being able to look at a photo first.
To market your company easier, you must have an online gallery of your work available. Livers Bronze does a great job at this. They build custom railings. They sell their product by showing the world what their work actually looks like. A couple nicely formulated sentences aren’t going to sell a railing. A picture is.
Social Media Share Buttons
As mentioned before, presence on social media is important. You don’t necessarily have to have a page on social media, although it really helps, but you do need to have social media share buttons prominently available on your site.
When people see something they like, it has become impulse to share. Use this to your advantage. Somebody says they’re looking into a product, they share your site and the finished work, and your reach multiplies in a moment just through a repost on a social page.
You have to let your customers do the work for you. Do this by offering them the tools and giving them a product they want to share. If you can do that, you’ve won the marketing game. Marketing today doesn’t have to be expensive. The greatest tools you have are free and at your fingertips. Capitalize on the visuals of your product, encourage people to share, and just through a website, you’re bringing in all the customers, easily.