Marketing is meant to do many things for your business, aside from just getting your name out there. That is why there are so many different ways recommended to market a business, from the local to the global level. Each different marketing tactic reaches a different crowd and gives you a different result.
One result that should cross all forms of marketing is making the sale. If your marketing strategies aren’t converting into sales then you may be doing something wrong. Here are some things that might help you get back on track.
Communicate On Social Media
Don’t just post links to your blog posts and funny memes on your social media accounts. While these may be posts that could possibly go viral, you should be using your sites to be social, that is the point, right? Engage your customers, ask them questions, and always be sure to answer theirs.
Never ignore a message on social media. That’s like ignoring a customer that walks into your store. If you want to convert social media visits to sales you need to be selling at all times, and be cordial to your social media fans.
Put Calls To Action In Blog Posts
It’s time to stop just writing blog posts. Yes, they help you show your expertise in your field, and they give people something to come back and look at often. A well written and researched blog post can be the difference between failure and success, but it needs to be more than just a post.
Every single one of your blog posts should end with a call to action. What is that, you say? It’s is the next step that your reader needs to take. It can point them to the page of a product they can use to complete the task you just wrote about, or it can direct them to call you to get more info on how to do the things you spoke of.
Get Out Of The Office
Whether you are strictly a virtual business or you exist in at an address as well, business trade shows and expos are an important part of marketing your business and getting increased sales. People love local business expos. They also love specialty expos, so if your business fits in with the health food fair or the RV show, get a booth.
Make sure to have some goodies for people to take along with them to remind them of you when they get home after perusing so many vendor, Business cards and brochures are a must, but you should also consider some good freebie swag, like pens and flashlights.
Offering good products and services also goes a long way with getting sales. And, so does knowledgable and supportive staff.