When you start a new business, even if you are going to have a brick and mortar storefront or will strictly be selling at small festivals, you still need to be online sharing your business. The internet allows you to reach more people in more areas. It allows you to make new customers in new places where they may not be able to find you otherwise.
Use the internet to attract new customers or clients. Use it as a way to extend the reach of your business.
A blog is one really important place to get the word out there on your business. It lets you tell people all about what you’re doing and how you are doing it. It lets you give them advice and share with them your expertise.
Make your blog something about your business, yet something that will attract people to the blog making them want to read it and keep coming back for more. If your business is fitness or health related you want to do posts about health and fitness. If your business is about beauty talk about the best products and how people can feel more beautiful inside and out.
Get On Social Media
Social media is the way you are going to promote your business and your blog. People from all over the world, and of all ages, use social media to keep in contact with friends and family, make new friends, and to stalk the businesses and products they love. You want to be one of those businesses, so make sure you are on all of the social media sites that matter.
Make sure that you are posting regularly on your social media sites, but not so much that followers feel like you’re spamming their news feed. Post when you have something important to share, and that should include viral content like blog posts, infographics, and even memes.
Pay For Some Advertising
You should also consider paying for some advertisement, as it can be well worth the money you spend. You can use social media for free and blog for free, but buying into advertising shows people that you care about your business enough to actually invest in it. Some social media offer paid advertising, like the pay-per-click promotions available on Facebook.
You may also want to use things like Google Adwords. Consider reaching out to bloggers that have advertising space available or allow businesses to submit paid for guest posts. On a popular blog, this can almost guarantee you some new views and customers, making it worth the cost (plus you can include all this spending on your taxes for a tax break).
Again, even if your business isn’t strictly online it can still benefit from an online presence. Point people to your store, offer indoor coupons, and simply find people that need what you have to offer.