I’m not going to never drive a car even if it will assuredly break down in the future. I’ll drive it while it’s good, then stop driving it when it’s not.

Having said that, I do have a skeptical view of it at this point. MDW started off as a great fad, and is all but dead now. Graham has clearly used that success to launch EntreCard, and yes, most of the big blogs using it got paid to review / use it.

I do wonder whether there will be any real incentive for the big guns to keep using it – I can’t imagine too many of them putting in the behind the scenes work for it. And for the most part, if they aren’t profiting, sooner or later they may remove it.

Will that mean that the whole system loses its edge? Maybe, maybe not – if there are enough blogs in enough niches actively participating, then it may still be useful. On the other hand, it may just fall into the category of glorified banner traffic exchange, where the majority of the hits come from other EC users, for the purpose of dropping cards. (at which point I would completely lose interest)

Therefore, I guess in terms of a “pre-review”, I’d have to come down on the side of short term triumph, long term doubt (but by no means a certified failure!). I also had a few concerns when I saw that MDW was being sold to finance EC development, just because it means they are currently spending way beyond their means.