Author Archives: Christopher Jan Benitez

How to Increase Visitor Engagement with Your Site?

How to Increase Visitor Engagement with Your Site?

How to Increase Visitor Engagement with Your Site?

Creating a website for your business is a start and you will most likely pass through the eye of a needle in getting a consistent amount of visitors who actively engage with your site.

Keeping them longer on your site – that is how you start your engagement with them. To do that, we’ve listed some of the measures to take that will increase visitor engagement within your site:

1. Change the Theme of Your Site

For a website to keep and maintain visitors, its visual appearance must be appealing to them. Your website says a lot about your business and it gives that first impression that lasts. Be sure that important information is properly placed in your web pages and that you use professional looking and user-friendly themes.

Keep in mind that your website theme defines what your business is about and losing your potential customers just because you didn’t take your time (and money) enhancing how it looks is such a waste.

2. Make it Load Faster

Making your site load faster is important not only for user experience but also for ranking in Google. Sites with longer loading time tend to have higher bounce rates and low average user sessions.

Additionally, sites with over 2-seconds response-time is enough for Google to back-off in crawling other pages in that same site. With this in mind, your competitors with fast websites improve their ranking leaving you buried deep in Google search results.

This means that with a slow website you are not only losing a sale, but you’re also affecting your site’s overall performance. Impress your visitors by going that extra mile in making your website load as fast as it can, which will eventually land you sales and loyal customers.

3. Improve Your Website Copy

In creating a website, it is essential to have a good website copy that communicates what you want your visitors to do on your site. Copies should be precise and don’t leave your visitors confused, but encourages them to stay and find out what you can offer them.

People’s patience and attention span have dwindled tremendously. This means that with the few seconds of attention they give you, you must capture their interest and see you as something they need. Otherwise, you’ve just wasted an opportunity for them to convert.

4. Make Your Call-to-Action Buttons Big and Visible

Strong call-to-actions are what you use to grab the attention of your visitors. Create big and visible CTAs that stands out, but not big enough to lure them away because you look desperate. CTAs has been tagged as the ‘the most important part of a site’ by Soni of LoginRadius. When done correctly, it’s power in boosting conversion is not a secret to most website owners.

CTAs must be relevant to what your goals are. You don’t want to put a “Buy Now” button and direct it to a page that doesn’t involve buying. Most importantly, try to create different versions of your call-to-action buttons, this gives you ideas of what works best and what converts the most.

Conclusion

Testing and modifying each effort you use is one of the keys to your site’s development. Use Google Analytics to track how your visitors interact with your site, how long they stay, or what page they visit. It shows you a glimpse of your visitors’ behavior and gives you ideas of what to tweak next on your site to further their engagement with your site which ultimately awards you with a conversion.

6 Things You Need to Do When Your WordPress Site is Hacked

6 Things You Need to Do When Your WordPress Site is Hacked

6 Things You Need to Do When Your WordPress Site is Hacked

Getting your WordPress site hacked may be one of the worst things that can happen especially if your website is a business that cannot just pause its services. Installing security plugins and doing the best practices on trying to make your site unhackable won’t stop hackers from doing their thing. What should you do when your website has already been hacked?

1. Restore backup

When hackers attack your WordPress site, their purpose is to manipulate, if not destroy, your files. This could be the death of your online business especially if you use your site to transact with online customers and engage with your audience.

Therefore, to minimize the problems caused by online attacks, you should always prepare a backup copy of your site that you can easily upload onto your hosting if the damage is irreparable. You can use the UpDraftPlus plugin to manually create a copy of your site that you can save to the cloud or your hard drive. For the paid version of this plugin, you can set it to create copies of your site on a regular basis automatically, so you don’t have to do it by yourself all the time.

2. Use Sucuri

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Use Sucuri to recover your site to its state before getting hacked. It has ‘Post-Hack Security Actions’ which walks you through the three steps you need to do after your site has been compromised.

Keep Sucuri installed to protect your site all year-long. Aside from fixing your compromised website for you, it also has a lot of security actions that will help you block off hacking attempts and continue to monitor and scan your website proactively.

Even if your site gets hacked without Sucuri installed, you can still reach out to them to get your site fixed. It may cost a bit more than getting protection before the hack, but such is the price that you have to pay.

3. Use WordPress Hosting

Once hacked, you also need to identify if it’s one of the reasons of your website being compromised. Although most web hosts can support WordPress, getting a host that’s specifically tailored to cater WordPress can be an advantage. Automatic updates, built-in mechanisms, and dedicated support are just some of the services these top managed WordPress hosting boast.

4. Change Login Details

If someone has hacked into your site by stealing your password, they can still access your website if you don’t change your login details immediately. Avoid the most used passwords like “123456” or “qwerty” and update your WordPress site, cPanel, FTP and all the other accounts you’ve used this password on straight away.

While you’re at it, remember that you must change the default “admin” username too. It just makes hackers one step closer to hacking your site if you don’t.

5. Scan Your Computer

In some cases, hacks on websites start on your computer. This means that whatever’s on your computer could be stolen, not just your WordPress website but also some of the sites you frequent. Scan your computer immediately using malware and virus scanners and make your computer up to date.

6. Hire A Professional

Although DIYs have been a common practice to most website owners, if you’re not comfortable dealing with codes, hiring a professional to take care of your hacked website would be the safest option. Some of them may charge more than what you expect, but if your site is your primary source of income and you cannot afford to mess it all up by doing it yourself, it’s best to leave it to professionals to take care of.

Some hackers use brute force attack where they try all the possible login detail combinations until one finally work. Limiting login attempts would prevent hackers from obtaining access to your website. Many plugins on WordPress specifically try and protect your site by adding an extra layer of protection by limiting how many times a user can log in. Also, once you’ve properly cleaned your WordPress site, always prepare yourself for another possibility of an imminent attack.

5 WordPress Plugins that Every Online Business Needs

5 WordPress Plugins that Every Online Business Needs

5 WordPress Plugins that Every Online Business Needs

Creating your website and perfecting your landing pages doesn’t end there just yet. You need to consider what it looks like, how fast it loads, or if it’s secured enough to go live.

1. SEO

SEO or Search Engine Optimization has proved itself way too many times with the success of million dollar websites. Unless you don’t have competitors, you won’t be seen by people looking for products or services that you have. For a beginner, SEO may be too complicated to understand and implement.

One of the top downloaded plugins on WordPress is Yoast – your best buddy when it comes to optimizing your website.

2. Cache

Thinking about caching your WordPress website means you are thinking about increasing its performance. Think of caching as taking notes and saving it for later use. In web science, caching reduces the delay of transferring data from the website the user is visiting its browser. It means, when a user visits your website again, their browser don’t have to redownload your HTML pages, images, scripts, etc. because they’ve already saved some of those in their browsers.

Nobody likes to wait for a website that’s taking forever to load. According to DoubleClick, one out of two users expects a site to load in less than two seconds. Take a look at Design Bombs’ comparison of the best WordPress caching plugins and decide on what you think is perfect for your business website.

3. Security

Your website is the place where you point your possible clients to, losing it may cost your whole business to fall. It is not just smart to install security plugins but is a must if you want to keep your business away from intruders. Even though WordPress itself offers a bunch of security updates, hackers are still persistent to find their way and exploit bugs they come across to.

The most downloaded security plugin – Wordfence, does a deep server scan of your website. Gaining more than 22 million downloads in total and mostly a 5-star rating, it is worth a try to install to your website.

4. Social Sharing

Most of your visitors probably use social media, and a good percentage of them are sharers – people who love to share something they’ve read somewhere on their social accounts. When you see content on your website is shared, it means that your visitors like it. A case study of Fizzle shows that sources of web traffic are mostly from social media websites.

Adding a highly customizable social sharing button like Share Buttons by AddThis increases your chances on being shared easier by your readers.

5. Opt-in Form

Opt-in forms are how your business gets its leads. Most of the time, you will have to offer something of value to your visitor in exchange for their email. These emails are going to be your leads and potential customers. Remember that you don’t just put opt-in forms wherever on your website, try to look compare what you think is the best opt-in form plugin you need to be adding on your website.

Using WordPress is an excellent choice because it offers a lot of functionality, but you’ll be doing a lot better by installing plugins that could help solve your little problems for you. Here are some of the best WordPress plugins every business needs – including yours.

5 Ways to Make Your Website Mobile-Friendlier

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Making your website mobile friendly is not a choice anymore, it’s a necessity. If your site is not mobile-friendly, Google will lower your site’s ranking among search results. This is, in fact, the most recent development in the web’s overall shift to mobile. More and more people are now shopping online using a handheld device. Businesses that are slow to catch up are bound to lose the game.

Building a mobile-friendly website is not that hard, but misconceptions about the process are quite rampant. Making a site mobile friendly means, you are doing cross-platform development. It’s complex, but there are little workarounds that make the whole process a lot easier to comprehend. Here are several such easy ways to make your site mobile friendly and relevant:

1. Choose a Mobile Responsive Theme

Mobile responsiveness means that your website is viewable on screens of differing sizes. Adopting a responsive design can make the process smoother. If you are building your website using a CMS like WordPress, choose a mobile responsive theme. It should be indicated on the theme’s main page whether it is responsive or not. Responsive themes have flexible layouts and images, plus cascading queries. These features enable responsive themes to automatically detect the user’s screen size and orientation to adjust the layout in a viewable manner.

2. Avoid Creating a Separate Site for Mobile

It is possible to create a separate website for mobile users with an m. domain. But don’t. It may have been the norm a few years back, but it is not anymore. Developers used to pick and choose elements from websites to design a layout thought suitable for mobile audiences. The downside in this process is that you cannot determine which mobile content users may or may not like in advance. Also, mobile devices are much more advanced today than few years before and are perfectly capable of displaying many of the content seen on desktops. Plus, Google penalizes sites for duplicate content. So just don’t bother with creating a separate mobile site.

3. Add a Viewport Meta Tag

A viewport meta tag is a piece of code that allows web browsers to understand the scale and the size of the content. This is crucial for rendering content viewable on multiple screen sizes. If your site lacks this code line, then a mobile web browser will be unable to scale your site to a smaller smartphone screen.

4. Choose Font and Button Sizes Carefully

Desktop viewers can read any font size and see even the tiniest buttons. This is usually not the case with smaller handheld screens. So, choose the font and button sizes that are optimal for mobile screens. For the font, 14 is the ideal size. Buttons should be bigger than usual for the user to take notice. But not too big that the button takes the whole screen space.

5. Only Use High-Resolution Images

The latest mobile devices have very high-res screens that may even rival desktop screens. So, low-quality images will be immediately noticeable. If you want to give your users the best experience, always use high-quality and high-resolution images on your website. That would prevent unappealing pixilated or blurry images.

Now you will be able to build a highly responsive website and gain an edge over the competition.

Four Tips For Marketing Your New Business

You started a new business and now it’s time to get it launched and let people know about you. For some small businesses, marketing is the hardest part. They don’t know where to start, what marketing tools they should enlist, and they don’t know how they are going to afford all of those tools either.

With the internet it has gotten easier to get your name out there, and it has opened up more free opportunities for marketing businesses of all kinds, and of all sizes. Mainly you just need to put in the time and energy. To get the most out of marketing, here are four tips to consider.

Pay For Advertising

First off, don’t neglect paying for advertising. While you can print your own simple business cards for what seems cheaper at home, paying someone else to do it can give you a more attractive, and professional, looking business card. If you feel as though you don’t have enough startup cash left to cover some small advertising fees, consider getting a small loan.

You can find great paid advertising online, through search engines like Google, and even through Facebook. And advertising with these companies is well worth it. You may also want to consider advertising in your own local papers, especially if your business has a brick and mortar entity.

Get Local

Speaking of local papers, don’t neglect your local crowd. Even if you’re a book writer, you still want to advertise local where you may make more sales simply because you live in the same town. Don’t be afraid to take advantage of the novelty of your business venture.

Also, make sure that you are using local keywords when it comes to social media and blogging. If you’re one-of-a-kind in your hometown, that is a great added selling point. But, if you don’t point out where you are from, who’s going to know?

Use Social Media

Social media is an excellent place to use free marketing. It gives you an outlet to get on the same level as your customers and potential clients. They can feel like your business is on the same level since you are both using social media for staying in touch with the world.

Use it to share coupons and sales info, which can help you attract new customers. People love free things, and discounts, so use social media to take advantage of the things that will attract them to work with your business.

Get It On Paper

Business cards are still a must for businesses great and small. They are a compact item that can easily be handed out to promote your business, and allow people to know where to find you when they are in need of your products and services.

You may also want to consider other paper marketing tools, like brochures and flyers. These are great tools whether you use them right in your store or you hand them out to people at trade shows. Brochures are used to completely introduce a person to what your business has to offer them, and you don’t even need to speak a word!