Author Archives: noemi

3 Essential Considerations for Online Publishers

These days, anyone can be an online publisher. That is not to say, however, that anyone can be successful as an online publisher. The tools are there. The costs are (relatively) low. The path to success, however, is not open to everyone.
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That’s a dose of reality for you. Now, for a bit of good news: while success is not inherent in online publishing, with a little hard work and application of knowledge, you can still get where you want to go in this realm.

If you’re new to the world of online publishing, here are three essential considerations that will propel you on the road to success. Continue reading

How Using a VPN Service Can Boost Your Online Publishing Business

The world of online publishing is in a constant flux, with changes often happening more quickly than one can keep up. That’s not to say that an online publisher has no chance of making it – it’s just that you have to be constantly open to change and ready to adapt.

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One of the prevailing concerns that can hinder your online publishing business is privacy and/or security. We know that governments have been keeping tabs on online traffic, and whatever the nature of your content may be, who is to say that you are safe from prosecution? If this concern has been weighing heavily on your mind, then maybe it’s time you took a look at a workable solution that can free your time so that you can focus on the essence of your business: publishing.

Perhaps the most effective solution to this is getting a VPN service. Continue reading

5 Tips for Improving Your Verbal Communication Skills

Verbal communication is the backbone of our existence. In order to do anything, you have to be able to verbally communicate with people. Of course, if you can speak you can communicate. However, do you communicate well? Even if you are a full-time blogger or freelancer, you’ll eventually have to pick up the phone or talk to a customer face-to-face. Being able to communicate effectively with others is a tremendous asset for everything from negotiating with service providers to trying to land a new job or promotion in the workplace. Continue reading

5 Tips for Effectively Branding Your Blog

Branding. It’s a word you’ve probably heard quite a bit about. It is no longer enough to simply throw a blog on the web and write some posts. You need to build a name for yourself. You need to earn your reputation as someone the public can turn to and trust. The reality of the situation is that it is not just your blog that needs a good brand. It’s really all about you.

Simplicity is Key

You’re going to need to start by making sure your site’s domain is short, sweet, and easy to remember. Say, for example, you want to create a site about how much you love cats. Let’s call it Cat Lover. Your domain should be just that – catlover.com. The term “cat lover” is very easy to remember and you will need to use that identifying tag on every single social media site you encounter – from Facebook to Twitter and on. You should be THE cat lover people think of when they think of their own cats.

Stop Making Stuff Up

The world of marketing changes every single day, but our vocabulary is pretty set in stone. Don’t make up a new word to describe an idea or process we should already be familiar with. It may seem catchy to you, but it is confusing to the rest of the community you’re trying to reach. Stick with familiar terminology and try to avoid using buzzwords as much as possible. Otherwise, you’ll simply be remembered as that “odd” site I stumbled upon and not the genuine expert I was hoping to find.

Start Guest Posting

Guest posting is an incredible method for branding yourself and your blog. You’re going to start by going to some of the site owners in your own niche. In this case we’re still talking about cats. Hopefully you’re already a fan of a few cat-related blogs. You’re going to approach those owners and ask if you can write a guest post for your site. Many blog owners are open to guest posts and by writing one of your own you are doing two things. First, you are putting your name out there as an expert in your field. Second, if your lucky you will get a backlink to your own site in the process.

Build a Social Media Presence

Earlier we mentioned making sure you are using the same name across all of your social media sites. Now’s the time to talk about how important it is to have a presence on social media. Did you know that Facebook is currently competing with Google for the top ranking as a search engine? People spend tons and tons of time on social networking sites, talking to friends and searching for information. You need to be where the people are. You need to have professionally designed pages that are active and up-to-date, allowing you to communicate with followers, build a reputation, and send readers back to your site.

Create a Logo

Last, but certainly not least, make sure you have a logo that stands out in the eyes of your viewers. Once you have that logo, make sure you are consistent with the design, fonts, and colors in all of your marketing materials, websites, social media profiles, and even offline items like business cards. People who consistently see your logo will begin to associate it with you.

These are just a handful of the things you should be doing to brand yourself and your blog. Make sure you are taking some time to think about the way you are portraying yourself online. The message you send will make or break your business.

Corinne Dominski is a huge fan of communications and social networking. She also loves using sites like Adecco USA temporary staffing services and online faxing services to make communicating with others just a little bit easier.

Do You Need Writing Help?

Maintaining a blog is not always sugar and spice, and everything nice. Making a living off of your online activities may seem glamorous to some, but every publisher knows that hard work is involved. There are times when you may not find the time to actually sit down to do some exhaustive thinking in order to come up with good quality content. And we all know just how important content is when it comes to blogging.

One option that is increasingly becoming popular today is to hire an SEO copywriting service. There are many entities offering this service – you only have to take your pick among them. There are some advantages to taking on the services of an external company to help you with your writing. Perhaps the main one is that you can rest assured that you will have fresh and high quality content to publish on a regular basis. You have to bear in mind that these services employ professional copywriters who are highly experienced in writing copy for the Web. This means that you do not even have to worry about the relevance of your content (for your human audience) and that you can also rest assured that the search engines will be happy.

Hiring an SEO copywriting service need not be a difficult task even with all the choices out there. Just make sure that you dig a little deeper into the reputation of the company and the ask to see samples of actual work that they have done. The best news yet – you can avail of these services at very affordable prices!

If you are struggling with your writing, take the time to consider getting some help.