Getting into Niches You Don’t Understand

Right now I am working on developing a blog in the Fashion niche called The “IT” Fashion. This isn’t something I am particularly familiar with, but one of my writers was interested in fashion, and so I want to help her focus on that passion and turn it into a blog. I am paying her a fair bit of money, and I don’t yet understand how I will promote it, monetize it or really make it great.

The issue is that I’ve never taken on too many blogs that were totally outside the gadget, geek mindset that I have. I am not fashionable, nor have I ever tried to be. I don’t even know colours, beyond the ones you learn as a child in school, but here I am trying to run a blog focusing on fashion.

For the most part, many of the things I have done before I will be repeating, except that I will be looking for things related to the topic at hand. Something like Digg probably wouldn’t work for promoting such stories, but maybe Sk*rt would be.

I won’t be signing up for geeky advertisements, instead looking at places where celebrity and fashion are more important as those are the new groups of people I am going to be trying to appeal to, and draw into the site.

Thankfully, I am not working on the content, as I know it would be dreadful, so I owe a lot to the wonderful writer I have working on the site. Thanks Michelle!

If you have any tips on promoting blogs outside your normal comfort zome, please let me know as transitioning from something I live each day, to building something that is like voodoo to me might just be one of the more difficult things I have done recently. Check out The IT Fashion if you want to watch my progress and are interested in the fashion world.

One thought on “Getting into Niches You Don’t Understand

  1. Troy Duncan

    I never really considered diving into a new niche. All of my sites focus on one niche market.

    I don’t have the time or money to expand into a new market. But I will definitely add it to my business plan.

    Good luck with the launch.

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