Joining blog networks is one way you can go about building your personal brand. By joining blog networks though, I don’t mean simply commenting on everyone else’s post and being super active in a blog network community. Sure, active participation in that way is good, especially since people do appreciate (useful and relevant) feedback. However, if you really want to look more than just a fan boy that’s trying to get your foot in, you have to become a regular writer/poster for the blog network.
The problem with this scenario is that in most cases the reputable blog networks will only allow those who are already pretty well know in their niche to guest post. Because of this you either have to look for a lesser known blog network that is more lenient in their guest poster criteria, or join huge networks that accepts blog posts from all their members but only chooses to move up a few (Think SEOmoz’s YouMoz section).
Whichever kind of blog network you decide to latch on, what your primary concern should be that the blog network you join is in the niche you specialize in or are interested in. Remember, if your goal is personal brand building it is more than the links that goes with blog networks that you are after. It won’t do you any good to guest post in blogs where your lack of expertise will shine a bad light on you. Not only that, but it’ll be a waste of your time because the audience is not your target audience anyway.
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