Everyone is a blogger, and everyone is a marketer. So with all of that virtual noise, how do you stand out? How do you make what you want to say both valuable and searchable? There are many, many different ways to approach these questions, and those approaches are constantly adapting with new technology in the mix as well.
However, there are a few tried and true methods that you can always fall back on, including using the trifecta method, understand the relationship between rhyme and reason, using organic presentation, keeping photos and images involved, and respecting the attention span.
Use the Trifecta Method
When you’re deciding on a topic for your blog, with the intention of it being marketed accordingly, consider using the trifecta idea – combining three categories to create a more specific niche. An example of this might be writing about natural weight loss for women. “Natural,” “weight loss,” and “women” are three separate marketing categories and demographic, but together they point to something rather specific. And if you include sourced details and a well-thought out pattern in your post, it will achieve a much better result that a post that is any degree more general.
Rhyme Vs. Reason
When it comes to blogging and marketing, people are more likely to remember rhymes than reason. So with headlines and main points, if you come up with talking points that are simple and sing-songish, that will go a long way to making your idea memorable, and therefore sticky. Think of your favorite products and brands, and they’ll often have those little hooks inside your subconscious mind.
Organic presentations tend to work better today with respect to marketing as well. If people know that you’re advertising a product or idea within your blog post, they’ll just tune it out. But if the reference comes naturally within the context of the story, they’re more likely to use it as a valuable piece of data instead of something more nefarious.
Photos and Other Images
Almost every blog post should have at least one central image to it. It can be the product or main idea in question, or it can just even be background imagery, but the the idea that there’s something to look at other than dry text is going to be central for online blogging, especially the way that featured articles are presented on many sites.
Respect the Attention Span
Attention spans are down to about 8 seconds these days, which means whatever point you’re trying to make in your blog with respect to your marketing ideas, you have to make it fast, and you have to make it concise.