When it comes to speed in disseminating information, Twitter is the champ. Many users agree that they would hear about breaking news stories first on this social media site than the traditional media such as television and radio.
It is no wonder then that businesses are relying on Twitter to get the word out about their products and services and engaging with their target market. Being a very responsive platform, a growing number of professionals are taking advantage of it to achieve their business goals and drive traffic to their websites.
Social media experts point out that apart from tweeting, business organizations also need to tap the site’s news updates. The best way to do this is to utilize the Twitter search function just as you would Google search. Keep in mind that many users share updated information in real time via this platform hence using the search function will help you monitor your competitors.
The search function allows users to look for relevant conversations and trending topics.
To reach as many as your target audience, you need to send tweets several times a day. On Twitter, it’s not considered an overkill to do this because of the fast sharing of information in the news feed. Experts say each tweet has a lifespan of only about 30 seconds so it’s definitely okay to post tweets multiple times in a day.
What’s important is to make your tweet as attention grabbing as possible. Avoid using the same messages in a single day. Test different wordings to find out people’s reaction to them.
While it’s not possible to schedule your tweets on the Twitter platform, you can use a tool such as Hootsuite to do this. Hootsuite is very efficient in sharing posts to multiple platforms.
An important point to remember as well is to share only relevant information. Also, don’t forget to use a hashtag when promoting a blog post as it’s considered more relevant than one without the symbol.
Lastly, engage with your target market. Those who know how to interact with people are more trusted and followed by Twitter users.
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