For many people, it is not the blog that brings about a change in the person’s life, but instead the secondary benefits of blogging.
Secondary benefits include book deals, invitations to speak at conferences, free products to review, and even employment opportunities.
I haven’t yet experienced most of the above list, but I have watched as the bloggers that I enjoy have continued to climb the social ladder and gain access to some of those great benefits.
I have, however, been given products, and access to services due to my standing in the blogging community, which was really exciting. I was able to give my opinion to my readers allowing them to make an informed decision. It also allowed me to “geek out”, which is something I don’t get to do often enough.
Why does blogging bring about such things? Blogs can allow a person interested in you, what you do, or what you have to say in a very quick, and focused way. Most blogs will give an overview of the writer’s work ethic, writing ability, and most importantly, your personality.
So, don’t think that just because you don’t know how to monetize a blog, that nothing will come from your efforts. From what I have read, more people are able to gain access to the secondary benefits of blogging than living off the money they make directly from their blog. Either way, it sounds like a good deal to me.