You’ve probably read a lot of articles on market businesses online, but when was the last time you needed to market yourself. There are a few reasons individuals need to market themselves. A couple main reasons are that you are looking for work or that you are looking for customers/clients.
Maybe you’re simply a job hunter, or maybe you’re a starving artist just looking for the next gig or next buyer. You won’t find a job, or anything else, if you aren’t putting yourself out there. Here are some things you should be doing when it comes to marketing yourself online.
Have A Website/Online Portfolio
No matter what type of business you do, or want to do, you should have a website or online portfolio where you can show people what you do, whether that’s through photos or videos, or even PDFs. Maybe you’re a photographer, so you want to share your work where the most people can see it.
You want this website to let people know who you are and what you do. Post your resume for the type of work you are looking for. Have a page where people can contact you as well, otherwise how will they hire you?
Get On Social Media In A Business-Like Way
Not only are social media sites a great place to stay in contact with friends and family, but they are also great for using your networking skills. You can find groups where you can look for work, or share your work. You can also use social media to reach out to potential employers or clients, just always keep it professional.
No matter what kind of business you do, you also want to be using LinkedIN, which is like a social media breeding area for business and job hunting. You can share your portfolio, your resume and even samples of individual works you’ve done, as well as use it for job hunting.
Use Your Networking Skills
Speaking of networking, don’t just rely on social media as the only way to reach out to potential employers and customers. Do some online research and reach out to people via email. You might even be able to plan Skype meetings and interviews with them if you are doing your work virtually rather than in person.
Always Be At Your Best
Last,but not least, always be your best. If your social media accounts are public, make sure all of your posts and shares are always professional. Your social media presence can easily cost you a job.
Also, always use online and email etiquette when you are dealing with business related people. You want to be a professional, and always seen that way, or you’ll get a bad reputation and it can be harder to find work.