In a world where technology and information flow all around us, we can’t help but understand the reality that we need to take advantage of these things. For it’s in using these that we can further improve our careers, processes, or whatever it may be. This fact applies to everyone, especially to medical professionals.
In this article, we’re going to tell you the best ways to market your medical services online. For sure, this will improve your professional reputation and make your income skyrocket!
Build your own website
Probably the best way to make your medical expertise known online is by making a website. It’ll be where you’re going to advertise your practice, experience, and services, as well as the information on how your potential patients can contact you.
Gone were the days when you have to spend hundreds or even thousands of dollars every year just to maintain a site. Now, it’s just a piece of cake to make one.
Even a simple one such as this Boulder Sports Massage website opens your business up with more opportunities to generate more leads and sales!
All you need to have is a web developer, hosting service, and content writer. Or if you’re a jack-of-all-trades and you know how to do those, then great! You’ve got no excuses to have your own site.
Take “real” pictures
What we mean by this is that you shouldn’t rely on stock photos for your website or social media accounts. These make you feel generic and cheap.
To make your customers trust you more, it’s best if you take actual photos of your team. Take pictures of your office and clinic. It’s through this that you’ll give your patients a glimpse as to how effective your medical practice is.
Try email marketing
When it comes to customer retention, you need to make sure that you’re making constant contact with them. The best way to foster that patient-doctor relationship is by emailing them. Though there are a lot of ways to contact them, nothing beats the professional feel of emails. Notify your patients if they need a diagnosis or ask an update from them regarding their health.
Make use of Facebook
Facebook is now being used by 80% of Americans, and that statistic is growing by the day. With this, it makes perfect sense for you to create an official Facebook page for your medical services. Post high-quality photos updates on your services, and connect with people who might be potential patients.
You can also take a queue from David B. Reath MD’s Facebook page where he held a weekly quiz called “Truth-O-Meter” to engage with his fans. He posts a question every Tuesday and draws a winner who will be announced on his Youtube channel to receive awesome freebies.
Understand the importance of keywords
People type in certain keywords when they search for medical services online. Because of this, you want to make the content you post on your website or social media accounts to be “searchable” or rich in keywords.
Make a list of popular keywords such as your specialty, treatments offered, and the location of your clinic. You’ll surely appear at the top of Google’s search engine when you do this.
Advertise on Google
Google Ads is one of the best ways to advertise your medical service as it reaches a lot of potential patients. When people search for a doctor or something medically-related, your medical practice is most likely to appear on a site a person has opened. It’s a great way of advertising.
Advertise on Bing
Bing is the second largest search engine next to Google, so you might also want to advertise your medical services there. The same process applied to Google Ads. But what’s different here is that you’re doubling the coverage of the ads, thus also doubling the possible new patients you can get.