For many business owners, having to keep everything on their website up to date can be a real hassle. The bigger your website grows, the bigger portion of your time and budget it’s apt to consume.
To simplify your duties, you might want to consider trying just a one-page website. To help you know whether this idea will work for your particular business or organization, here are three tips for having a one-page website.
Know When It’s Appropriate
While a one-page website might seem appealing, it’s not a strategy that’s going to work well for everyone. According to Jimdo.com, one-page websites will really work best for those who either don’t have a lot of content to begin with or have content that’s very tightly integrated.
Businesses or organizations for which this might work could include companies with only one product, freelancers or other personal business outfits, a landing page for a specific product or event, or an event that will only be happening once. If you have anything more complicated than these, you might want to just go with a traditional website that has multiple pages and suitable navigation.
Know The Pros and Cons
If you decide that a one-page website is going to be the best option for your business or organization, it’s vital to know how this approach to design is going to help you thrive and what might pose a challenge for you. According to Adam Heitzman, a contributor to Search Engine Journal, one-page websites are great for the mobile user’s experience, can create good page authority for your single page, and can help you target your content to your precise audience.
However, it can be hard to attain a certain level of detail or advanced SEO on just a single page. But if you’re willing to accept the potential limitations, a one-page website could be great for you.
Know How To Use The Page Well
When you’re designing your one-page website, it’s crucial to know how to use that page to its fullest advantage. This means that you understand how to group similar items together, that you have great flow between different sections of the page, and that you don’t get lost in the simplicity while also not trying to do too much with the space.
One way you can ensure that your page doesn’t become too stale, according to Michiel Heijmans, a contributor to Yoast.com, is to have a plan for how you’ll bring in new, fresh content. By making your page more dynamic and occasionally changing up the content of your page, you’ll be able to keep your page from turning stagnant.
If you’re considering going with a one-page website, use the tips mentioned above to help you go about it the right way.
Originally posted on June 25, 2018 @ 3:53 am