For companies that conduct any or all of their business online, it’s vital to have a strong presence on the Internet. One of the best and most effective ways to accomplish this goal is to have a major focus on SEO and properly optimize all your online efforts to have more successful SEO campaigns. However, with the ever-changing landscape of search engine optimization, it can be hard for a business to keep track of the current SEO best practices for acquiring and retaining customers. To help with this, LinkTub recommends three ways you can improve your company’s SEO by tapping into optimization trends this year.
Where To Place Your Focus
As the face of SEO changes, so do the areas in which a business should be focusing their efforts. According to Christie Birkner, a contributor to AMA.org, Moz.com conducted a study in which they found that previously common areas of focus, like paid links and anchor text, are becoming less important while areas such as mobile-friendliness, readability and precieved value are now becoming more important to a company in terms of SEO. For this reason, a company should feel inclined to reassess their previous SEO strategy if their focus was heavily placed on former best practices rather than current best practices.
Understanding the User’s Journey
Familiarity with your users and their journey with your company will be of the utmost importance to SEO success this year. No longer can businesses merely be focused on simply selling their product or service. Content should now cater to specific places along a user’s path toward making that final sale, including general education, comparisons and more. Keith Hodges, a contributor to Business2Community.com, shares that because a user’s journey is now so fractured across multiple platforms, having a firm understanding of the potential personas of your target markets will be more important than ever if you want to have SEO success.
The Importance of Mobile for Conversions
As the ubiquity of mobile devices increases, so does the importance placed on CRO for mobile. If your company hasn’t already made mobile-friendliness a priority, you better be looking to make the changes necessary quickly in order to capitalize on the amount of sales that happen via mobile devices. According to Dave Kerpen, a contributor to Inc.com, almost 80 percent of searches completed on a mobile device will result in a purchase, meaning a conversion. So if you’re not tapping into this huge customer base, you’re missing out on a large portion of the market share.
If you’re looking for ways to improve your business’s online success this year, consider implementing the tips mentioned above to see major growth for your company and your ability to excel at search engine optimization.