Creating a website for your business is a start and you will most likely pass through the eye of a needle in getting a consistent amount of visitors who actively engage with your site.
Keeping them longer on your site – that is how you start your engagement with them. To do that, we’ve listed some of the measures to take that will increase visitor engagement within your site:
1. Change the Theme of Your Site
For a website to keep and maintain visitors, its visual appearance must be appealing to them. Your website says a lot about your business and it gives that first impression that lasts. Be sure that important information is properly placed in your web pages and that you use professional looking and user-friendly themes.
Keep in mind that your website theme defines what your business is about and losing your potential customers just because you didn’t take your time (and money) enhancing how it looks is such a waste.
2. Make it Load Faster
Making your site load faster is important not only for user experience but also for ranking in Google. Sites with longer loading time tend to have higher bounce rates and low average user sessions.
Additionally, sites with over 2-seconds response-time is enough for Google to back-off in crawling other pages in that same site. With this in mind, your competitors with fast websites improve their ranking leaving you buried deep in Google search results.
This means that with a slow website you are not only losing a sale, but you’re also affecting your site’s overall performance. Impress your visitors by going that extra mile in making your website load as fast as it can, which will eventually land you sales and loyal customers.
3. Improve Your Website Copy
In creating a website, it is essential to have a good website copy that communicates what you want your visitors to do on your site. Copies should be precise and don’t leave your visitors confused, but encourages them to stay and find out what you can offer them.
People’s patience and attention span have dwindled tremendously. This means that with the few seconds of attention they give you, you must capture their interest and see you as something they need. Otherwise, you’ve just wasted an opportunity for them to convert.
4. Make Your Call-to-Action Buttons Big and Visible
Strong call-to-actions are what you use to grab the attention of your visitors. Create big and visible CTAs that stands out, but not big enough to lure them away because you look desperate. CTAs has been tagged as the ‘the most important part of a site’ by Soni of LoginRadius. When done correctly, it’s power in boosting conversion is not a secret to most website owners.
CTAs must be relevant to what your goals are. You don’t want to put a “Buy Now” button and direct it to a page that doesn’t involve buying. Most importantly, try to create different versions of your call-to-action buttons, this gives you ideas of what works best and what converts the most.
Testing and modifying each effort you use is one of the keys to your site’s development. Use Google Analytics to track how your visitors interact with your site, how long they stay, or what page they visit. It shows you a glimpse of your visitors’ behavior and gives you ideas of what to tweak next on your site to further their engagement with your site which ultimately awards you with a conversion.