Why Other Blogs Make More Money and Why That’s Fine

So, recently I was looking around at a bunch of blogs in my niche as they reported their earnings for the last month and I noticed my earnings here are very low compared to my traffic, and position in the niche, and what I realized is that it is easy to see why.

Most of the people I compete against in this niche do things that I don’t.

1.) Most make money online blogs push affiliate products.
Sure, I have promoted a few affiliate links over the course of this site’s life, but I always try to at least mark them in some way, and avoid them as much as possible. My reasons for not promoting affiliate links or products heavily is because I don’t want the meaning behind my thoughts or opinions to be misconstrued as a money making tactic.

As much as I would love to be rich, my first goal is to be honest and helpful to my readership.

2.) Most make money online blogs push text link advertisements
Text links used to be a great source of revenue, but with Google being smart and cracking down on sites that sell text links, I haven’t been in any rush to try to monetize in this way. I think text links are an unsustainable way of making revenue off of a blog, and should only be done carefully.

3.) Most make money online blogs sell services
Yes, I have a consulting page on this site, but the idea behind that was to help people with one on one training. I have had a few people ask for help but I haven’t charged anyone for consulting as of yet.

I could push harder in this respect, but I am not in a position where I need to be money greedy and can give away a fair bit of advice for free. I have been working at this a long time, and most people that contact me really just want someone to bounce ideas, thoughts, aspirations or plans off of, and I enjoy participating in such interactions.

4.) Most make money online blogs use ugly advertising systems.
I have tried them all, and there is nothing worse than going to a blog and getting an interstitial, pop-up or an in content link that is an advertisement rather than a link to another real page.

They make many bloggers a fair bit of money but feel spammy, scammy or just dirty. Most of these advertising services rely on readers not having the knowledge required to avoid them, and aren’t good for community building and the user experience. Never trade user experience for short term cash or your blog will hit a glass ceiling that is hard to go above.


I think too many make money online bloggers aren’t looking out for the well being of their audience. They are in it to make themselves a quick buck, no matter who suffers or sacrifices for it. The strange and scary part is that the more people they trick, and the more money they make, the more popular they become.

It is a weird snowball effect that requires duping a large number of people that are hoping to learn more about making money online into clicking an advertisement or buying a product and in doing so, it gives credence to the original author, thus bringing more interest to the blog.

I enjoy teaching, training, and helping others, and in doing so, I have built up a nice community of great readers and commenters. The hard part is to not get jealous of what others have done, and just enjoy what I am doing.

6 thoughts on “Why Other Blogs Make More Money and Why That’s Fine

  1. Michael Darrell

    Yes it is much better to give more then you receive all way’s.
    It adds greater value to our lives and others.
    Keep up the good work.

    Have a Great Day

    Michael Darrell

  2. Andre Kibbe

    This is one of those “I thought it was just me” posts. I’ve been blogging since February, but I’ve resisted adding advertising until later this month, because I want to roll it out in a principled fashion that respects my readers, or at least my ideal reader profile. I’m sure I’ll make mistakes along the way, but it’s good to know that another blogger is thinking along the same lines. Thanks for the reassurance.

  3. Gary Roberts

    It’s a fine line between monetizing a blog and exploiting it. Although some blogs boast of big bucks, I wonder how many actually survive and prosper? If you take a fast hit on monetized monies and run with it, the total sounds good. But amortize that over a few years and is it really? Without analyzing monetized income across the life of a blog or website, the boasts are meaningless

  4. Votre

    I agree with what you are saying. But I also think it would be very appropriate for you to offer a book or other “content product” that you yourself have written. There are a fair number of books out addressing things you do that are not as well written or informative as your posts.

    So please don’t sell yourself short. There is nothing wrong with making an honest dollar off your own experience, knowledge, and insights. And writing useful and original content is one way to do so.

  5. Pingback: WinExtra » From the Pipeline – 6.5.08

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