With the number of people spending hours and hours each day online, it only makes sense for businesses to spend a larger portion of their marketing and advertising resources on online prospects. However, knowing you want to attract people to your business using the Internet is a lot easier than actually getting in touch with those people and getting conversions. So to help businesses struggling with this exact dilemma, here are three ways you can better communicate with your target audience through your online ads. Continue reading
People like to save money, so when your business has something to offer them that will help them save or is giving them a bargain, you need to make sure to put some focus on that. There are many ways you can market your bargain to people that may want to shop with you or use your services.
People are also searching for the cheapest of the things they need, from car insurance to clothing. Here are some of the ways you can promote your sales and market your business to people that just might want the bargains you have to offer. Continue reading
When you start a new business, even if you are going to have a brick and mortar storefront or will strictly be selling at small festivals, you still need to be online sharing your business. The internet allows you to reach more people in more areas. It allows you to make new customers in new places where they may not be able to find you otherwise.
Use the internet to attract new customers or clients. Use it as a way to extend the reach of your business. Continue reading
When it comes to business marketing you want to sometimes put your focus on something more singular, and not just on your company as a whole. Most of the marketing you do is likely to get your business name out, but when you have a new product or service that is launched or you want extra attention for, you will do some marketing that revolves strictly around that item.
Sometimes that focus is just what you need to increase product or service sales, or to get someone’s attention. Your business name is still getting out there, but you are also showing current and potential customers that you have something special that you want them to know about, and that it means enough to you to focus on, if only it for an ad or two.
Make A Specific Website For It
You can bet that the lawyers at Morelli Law Firm take on more than just talcum powder lawsuits, but in order to specify to victims that they are there to help for this specific need they have a website set up that is dedicated solely to this one need. You can do that as well, if you have a product or service that you want to bring direct attention to and not have lost in the shuffle of all of the others things your business offers.
Work With Social Media
You can start a page on Facebook for nearly anything. You can make videos and post them to YouTube. You can Instagram photos, Tweet about your day, and even create a board specifically for that one product or service on Pinterest. Do it!
People love social media, they love to review businesses on social media, and if you are advertising specific products and services in creative ways on social media they are going to get noticed. Cross promote from one social media outlet to others, as well. Make memes, create infographics, and do things that are shareable for the most views.
Create An Email And Texting Campaign
Email seems to go by the wayside more these days since social media seems to offer a more direct form of contact between business and customers, but it is still worth using when you can. Offer newsletters or email sign up for coupons. If you want to stick with the times, you can also do this with text blasts.
If people sign up through your website then you’ll know they want to receive these types of messages, but you still don’t want to overdo it. One email or text a week, or even one a month with a coupon, is plenty to peak their interest. Make those blasts about the products and services you want them to notice the most.
You started a new business and now it’s time to get it launched and let people know about you. For some small businesses, marketing is the hardest part. They don’t know where to start, what marketing tools they should enlist, and they don’t know how they are going to afford all of those tools either.
With the internet it has gotten easier to get your name out there, and it has opened up more free opportunities for marketing businesses of all kinds, and of all sizes. Mainly you just need to put in the time and energy. To get the most out of marketing, here are four tips to consider.
Pay For Advertising
First off, don’t neglect paying for advertising. While you can print your own simple business cards for what seems cheaper at home, paying someone else to do it can give you a more attractive, and professional, looking business card. If you feel as though you don’t have enough startup cash left to cover some small advertising fees, consider getting a small loan.
You can find great paid advertising online, through search engines like Google, and even through Facebook. And advertising with these companies is well worth it. You may also want to consider advertising in your own local papers, especially if your business has a brick and mortar entity.
Speaking of local papers, don’t neglect your local crowd. Even if you’re a book writer, you still want to advertise local where you may make more sales simply because you live in the same town. Don’t be afraid to take advantage of the novelty of your business venture.
Also, make sure that you are using local keywords when it comes to social media and blogging. If you’re one-of-a-kind in your hometown, that is a great added selling point. But, if you don’t point out where you are from, who’s going to know?
Use Social Media
Social media is an excellent place to use free marketing. It gives you an outlet to get on the same level as your customers and potential clients. They can feel like your business is on the same level since you are both using social media for staying in touch with the world.
Use it to share coupons and sales info, which can help you attract new customers. People love free things, and discounts, so use social media to take advantage of the things that will attract them to work with your business.
Get It On Paper
Business cards are still a must for businesses great and small. They are a compact item that can easily be handed out to promote your business, and allow people to know where to find you when they are in need of your products and services.
You may also want to consider other paper marketing tools, like brochures and flyers. These are great tools whether you use them right in your store or you hand them out to people at trade shows. Brochures are used to completely introduce a person to what your business has to offer them, and you don’t even need to speak a word!