Different companies will spend varying amounts of money on marketing. The point of the matter is that no matter how much a company spends on it, marketing is one of the most important aspects of the business. Marketing is how you get how you get the donut to the police officer. It’s how you get the video game to the nerd. Without it, nobody knows you or your product exists, and then what’s the point?
Marketing is a game in which you have to not only know the rules, you have to bend the rules and sometimes even make up the rules. One very important aspect of marketing is that you have to appeal to the viewer. If you fail to do so, again, there is no point. Continue reading
Online marketing is basically the only way that marketing is done these days. With the amount of time people spend hooked up to wifi or their cellular data, it makes sense. People are in their electronics a majority of the time. Because of this, billboards are less effective than they used to be. They help a bit, but for the amount of money you’re shelling out to plaster your statement or product on a board, it makes much more sense to just allocate that money to something having to do with online marketing.
The first building block of being able to market your company online is to actually have an online presence. That means you must have something you’re driving people to. A website is a must. Beyond that, pages on social media sites are also important, but still, they’re only a means to an end. The end is your website. The website allows the customer to see, browse and buy your product. That’s the whole point. Continue reading
With the amount of people who spend almost all day looking at their phones, not taking advantage of this marketing tool as a business owner is a huge mistake. There is a lot of money to be made by doing mobile advertising, especially if you understand some of the basic principles of mobile consumerism and telecommunications. By doing so, you have a much better chance of finding marketing success with your mobile ads—just so long as your audience hasn’t already drained their battery. So to help you make the most of your mobile marketing efforts, here are three things to think about when advertising on mobile devices. Continue reading
Marketing is meant to do many things for your business, aside from just getting your name out there. That is why there are so many different ways recommended to market a business, from the local to the global level. Each different marketing tactic reaches a different crowd and gives you a different result.
One result that should cross all forms of marketing is making the sale. If your marketing strategies aren’t converting into sales then you may be doing something wrong. Here are some things that might help you get back on track. Continue reading
When it comes to SEO and online marketing, many people spend a ton of time trying to get all technical. While it does help to know all the jargon and to get down to the nitty gritty of it all, just doing the simple things can get you views and conversion too. Of course, knowing the analytical side of things can help you know how many views and conversions, but if you are just getting started, or you’re a small business without much time or money, just doing the simple things will help.
Even when you do the smallest things, like promote on social media or use location keywords, you are making leaps and bounds in your overall online marketing scheme. So, without further ado, here are a few things you better still be doing, even if they seem circumstantial. Continue reading