Category Archives: Branding

How to Take Your Humble Blog to the Next Level

There comes a time when every blogger hits a digital wall. The growth seemed slow, but promising at first. Then, all of a sudden – flatline. As frustrating as it is for hard working bloggers to accept, creating content in a content-saturated digital world for an audience with limited free time is a job that provides less-than-favorable odds.If your platform has been stagnant, there are writing sites like, which offer useful tips on how to keep your readers curious about your blog content.

Tackle Each Social Media Platform Strategically

It’s easy for bloggers to bunch all social media platforms under the same umbrella. This pays no respect to the individual potential of each platform. If you’re looking to expand your blog’s reach, it’s important to treat each media channel as its own vehicle. If you suspect that your social media management hasn’t been as focused as it should be, it’s best to halt operations on all platforms and focus on one. Pick whichever is showing the best engagement, and pool all your efforts into it.

Establish a game plan for your platform of choice. Network to other bloggers and readers in your niche. Follow the example set by the greats.

As Forbes contributor Jimmy Rohampton offers, “Part of your strategy is attracting a large group of interested followers, but you don’t have to wait around for them to follow you. Be proactive about building the quality audience you want by following strategically. Look for people who are interested in or talk about topics related to your niche all the time.”

Invest in Traffic

It is a sad truth that the vast majority of blogs go by almost entirely unseen. They might serve as a small boost to the owner, but that won’t be sustainable until a foundational viewership is set. Taking the difficult road won’t always lead to the best results. In many cases, the smartest, most successful blogs were given their first break when they started paying for traffic. According to Huffington Post, “… there are limits to organic growth and paid traffic can boost an article’s overall reach.” If a post is already performing well, amplify it with a little boost in traffic. The post’s virality alone will expand its reach, bringing a potential slew of new readers your way.

Learn From Your Competitors

If pride is getting in the way of you taking a leaf from your competitor’s book, it’s best to put that aside. If a competitor seems to have acquired an edge, it’s probably because they’ve found an efficient tactic you’re not using.

For instance, say your competitor recently experienced a boost in traffic thanks to a guest post they’ve contributed to a blog with a sizeable following. If you’re keeping tabs on your competitor, you’ll be aware of their post, and you’ll be able to approach the publication with an idea for your own contribution. You get featured, the same traffic is redirected to you, and you’re once again standing at the same level as your competitor. Get far ahead enough in the game, and they’ll start spying on you for your own secrets.

Online Marketing Made Easy With These Helpful Hints

Online marketing is much different from traditional marketing efforts. Today, businesses small and large have more tools and places to market their services or products than ever before. Traditional print advertisements are often expensive, while digital marketing is typically more affordable, or even free.

The challenge is to stand out among the noise on popular search engines. Internet users have a large amount of control over exactly what they see online. The trick is to understand what they are seeking. Take a moment to look over this short summary of a few online marketing tips made easy. Continue reading

3 Ways To Better Communicate To Your Target Audience With Your Online Ads

With the number of people spending hours and hours each day online, it only makes sense for businesses to spend a larger portion of their marketing and advertising resources on online prospects. However, knowing you want to attract people to your business using the Internet is a lot easier than actually getting in touch with those people and getting conversions. So to help businesses struggling with this exact dilemma, here are three ways you can better communicate with your target audience through your online ads. Continue reading

Five Steps To Creating A Business That Sells

When it comes to launching your own business it’s not just about having the money to get it going, although that is an important part of it, but it’s also about how you launch it and where you talk about it. It’s also about your business in general.

It may be fairly easy for you to get a small business loan, depending on your credit. If you have a really great business idea that people will love, you might even be able to get a good deal of donations through crowdfunding, which you won’t have to pay back. Continue reading

4 Easy Web Design Tips for Small Businesses

Small businesses regardless of their niche need to have a website to establish an online presence. It is a must these days and should not be taken for granted.

A website need not be too complicated because a simple one can go a long way in reaching out to your target audience. In fact if you are resourceful and patient enough, you can do it on your own instead of hiring a web designer which can be costly. There are many free and user-friendly tools available today that require no technical background in building your initial website. Continue reading