Branding Category

Don’t Cheat Your RSS Subscribers

19.11.2007 Author: David In: Branding, Tips

Recently, I had a chance to look at some blogs that were part of a newer blog network, and give my opinions on them. One thing I noticed was that the RSS subscribers were all the same. They faked their subscriber count in order to look like an important, highly subscribed to resource. While I […]

Your about page can be more important than you think. When visiting a site, I sometimes check out the about page to see if the writer has bothered to put up anything. Sadly, sometimes the default WordPress about page is all I find. If the blogger isn’t willing to write anything on their about page, […]

Free Logo Service for Bloggers

26.08.2007 Author: David In: Branding, Contests

Logo Design Works has a great marketing technique that is ongoing. They have a contest where bloggers can win a logo for their blog. The logo package is their bronze package which is worth $197 US dollars.
Branding can be quite difficult so a good logo can set you apart from others in your niche.
There […]

Pillars of Personal Branding

26.07.2007 Author: David In: Branding

Many bloggers are their own brand. Their name or alias defines who they are and if they stand out from the crowd.
With most bloggers I can mention the name Darren Rowse and get a response. He is a key figure and his branding, much like how McDonalds is fast food, Darren is widely known to […]