Category Archives: Branding

4 Easy Web Design Tips for Small Businesses

Small businesses regardless of their niche need to have a website to establish an online presence. It is a must these days and should not be taken for granted.

A website need not be too complicated because a simple one can go a long way in reaching out to your target audience. In fact if you are resourceful and patient enough, you can do it on your own instead of hiring a web designer which can be costly. There are many free and user-friendly tools available today that require no technical background in building your initial website. Continue reading

3 Tips for Finding A Great Online Marketer To Hire

Online marketing: It can’t be that difficult to figure out on your own, right? I can find time to do all the online stuff in addition to everything else I’m doing for my business, right? I’ll pick up the jist of it over the weekend and start implementing everything come Monday back at the office, right?

WRONG!

If you’re in business for yourself or need some marketing help when it comes to digital marketing, your best bet is likely going to be bringing in reinforcements. While it definitely is possible to educate yourself on what works and what doesn’t with SEO and online marketing, this is going to be one heck of an uphill battle for you. So rather than spend your valuable time on this venture, consider acquiring the help you need to get on this path sooner rather than later. And to help you do just that, here are three tips for finding a great online marketer to hire.

Know What You Can Afford

The first thing you’re going to want to figure out is what you can afford for online marketing. This will determine whether or not you can afford to hire someone to work in-house for you or if you should consider working with an agency of some kind. According to Josh Steimle, a contributor to Forbes.com, if you have $15,000 or less to spend per month, an agency will likely be your best bet. But if you can afford to hire someone into your company and pay them well enough to keep them around, this may prove to be more beneficial to you due to their undivided attention to your individual business.

Know What Skills You Want

There are a lot of different facets to online marketing. And while having a Jack-of-all-trades might sound like what you want, you may actually only need someone with a few specific skills. Some of the most commonly sought after digital marketing skills, according to Javier Sanz, a contributor to WooRank.com, are SEO, PPC, content marketing, social media, coding, analytics, and email marketing. The more skills someone has, the more expensive they will be, so find out what you need to be most effective and hire someone who’s proficient in those particular skill sets.

Know What Your Goals Are

Without knowing what you want to achieve with your online marketing efforts, any person or agency you hire isn’t going to be as effective as they can be. For this reason, it’s vital that you have some online goals laid out that you want your company to achieve through your digital marketing work. According to Jonathan Long, a contributor to Entrepreneur.com, these goals may include increased sales, stronger social presence, brand awareness, or a larger blog following. Not only will having clear goals make the work more focused, but it will also help you to know if your hiring choice is working out or not.

If you’re wondering how to get your ducks in a row before hiring someone to help your company with online marketing, use the tips mentioned above to begin preparing today.

Marketing Your Dating Website

There are plenty of single people out there in the world, and they are always looking for new places to try to find love. If you have a dating website then you need to know how to get it to the people that are looking for love. That’s where having the right marketing plan in place comes in handy.

You need to know your targeted audience, what they are interested in, and where to find them. Then you need to know what you need to do in order to keep them around. Your target will obviously be singles. Continue reading

Market Your Company Easier With These Website Details

Online marketing is basically the only way that marketing is done these days. With the amount of time people spend hooked up to wifi or their cellular data, it makes sense. People are in their electronics a majority of the time. Because of this, billboards are less effective than they used to be. They help a bit, but for the amount of money you’re shelling out to plaster your statement or product on a board, it makes much more sense to just allocate that money to something having to do with online marketing.

The first building block of being able to market your company online is to actually have an online presence. That means you must have something you’re driving people to. A website is a must. Beyond that, pages on social media sites are also important, but still, they’re only a means to an end. The end is your website. The website allows the customer to see, browse and buy your product. That’s the whole point. Continue reading

Four Tips For Marketing Yourself Online

You’ve probably read a lot of articles on market businesses online, but when was the last time you needed to market yourself. There are a few reasons individuals need to market themselves. A couple main reasons are that you are looking for work or that you are looking for customers/clients.

Maybe you’re simply a job hunter, or maybe you’re a starving artist just looking for the next gig or next buyer. You won’t find a job, or anything else, if you aren’t putting yourself out there. Here are some things you should be doing when it comes to marketing yourself online. Continue reading