Category Archives: Business

7 Ways to Effectively Market Your Medical Services Online

In a world where technology and information flow all around us, we can’t help but understand the reality that we need to take advantage of these things. For it’s in using these that we can further improve our careers, processes, or whatever it may be. This fact applies to everyone, especially to medical professionals.

In this article, we’re going to tell you the best ways to market your medical services online. For sure, this will improve your professional reputation and make your income skyrocket!

Build your own website

Probably the best way to make your medical expertise known online is by making a website. It’ll be where you’re going to advertise your practice, experience, and services, as well as the information on how your potential patients can contact you.

Gone were the days when you have to spend hundreds or even thousands of dollars every year just to maintain a site. Now, it’s just a piece of cake to make one.

Even a simple one such as this Boulder Sports Massage website opens your business up with more opportunities to generate more leads and sales!

All you need to have is a web developer, hosting service, and content writer. Or if you’re a jack-of-all-trades and you know how to do those, then great! You’ve got no excuses to have your own site.

Take “real” pictures

What we mean by this is that you shouldn’t rely on stock photos for your website or social media accounts. These make you feel generic and cheap.

To make your customers trust you more, it’s best if you take actual photos of your team. Take pictures of your office and clinic. It’s through this that you’ll give your patients a glimpse as to how effective your medical practice is.

Try email marketing

When it comes to customer retention, you need to make sure that you’re making constant contact with them. The best way to foster that patient-doctor relationship is by emailing them. Though there are a lot of ways to contact them, nothing beats the professional feel of emails. Notify your patients if they need a diagnosis or ask an update from them regarding their health.

Make use of Facebook

Facebook is now being used by 80% of Americans, and that statistic is growing by the day. With this, it makes perfect sense for you to create an official Facebook page for your medical services. Post high-quality photos updates on your services, and connect with people who might be potential patients.

You can also take a queue from David B. Reath MD’s Facebook page where he held a weekly quiz called “Truth-O-Meter” to engage with his fans. He posts a question every Tuesday and draws a winner who will be announced on his Youtube channel to receive awesome freebies.

Understand the importance of keywords

People type in certain keywords when they search for medical services online. Because of this, you want to make the content you post on your website or social media accounts to be “searchable” or rich in keywords.

Make a list of popular keywords such as your specialty, treatments offered, and the location of your clinic. You’ll surely appear at the top of Google’s search engine when you do this.

Advertise on Google

Google Ads is one of the best ways to advertise your medical service as it reaches a lot of potential patients. When people search for a doctor or something medically-related, your medical practice is most likely to appear on a site a person has opened. It’s a great way of advertising.

Advertise on Bing

Bing is the second largest search engine next to Google, so you might also want to advertise your medical services there. The same process applied to Google Ads. But what’s different here is that you’re doubling the coverage of the ads, thus also doubling the possible new patients you can get.

Using SEO To Help Convert Ideas To Business Sales

There are a lot of people who suggest using good search engine optimization techniques just as sort of a means to an end. However, sometimes it’s important to look at specific details within the SEO realm. For example, you can use SEO to help convert ideas to business sales.

A few of the different methods that utilize this perspective include putting out the right type of video ads, approaching social media conversations from a search engine focus, paying close attention to location considerations, and utilizing search engine efficiency in terms of cost and benefit within your website framework. Continue reading

4 Easy Invoicing Tips for New Bloggers and Writers

Blogging today can be done beyond just keeping notes of one’s personal experiences. It can, in fact, become one’s main source of income and this can be achieved in a variety of ways. For example, you can do sponsored reviews of products and establishments or you can manage the blog of a business or company. One can do either of these or even both tasks as most freelancers do nowadays.

Apart from the writing aspect, one task that a blogger also needs to do on a regular basis is to issue an invoice to his or her clients. This is a must whether you are performing your work on a monthly, weekly or per project basis to maintain a steady flow of income. Continue reading

Digital Marketing Tips For Small Business Entrepreneurs

The way in which we utilize search engines today is not the same way in which we used them two years ago. Search engine technology is a constantly evolving, and marketing specialists must keep up with the shifting tides. The same can be applied to the small business website.

Building a small business website that is able to compete with the slew of other business websites available to the general public is no simple feat. There are rules to the digital trade that often lead towards success and growth. Take a moment to look over a few helpful digital marketing tips for small business entrepreneurs. Continue reading

8 Simple Web Design Layouts for your New Apparel Online Store

If you’re looking to make a website for your new apparel online store, you need a layout that fits with your brand, concept and products. While you can hire a web designer to make a website that is fully customized to your business, it can get quite expensive. Thankfully, there are many predesigned web design layouts that you can fit into your business. These templates are a simple solution to a complex problem. Here are 3 different templates and 5 different real life examples that you can use.

1. Ultimo Magento Theme

For some eCommerce site owners, how their product is presented is everything. Ultimo is the go-to Magneto theme for site owners that want to provide a clean navigation and presentation so that their product listings shine. The theme has a 12-column grid system, an unlimited color customization setup, and has a built in customizable responsive layout. This is a good theme to go with if you’re using Magento and plan on marketing your eCommerce to mobile users. Continue reading