Marketing is all about communication. So, strictly from a verbal standpoint, it can help your perspective to consider that online marketing is all about online communication. Though you don’t want to narrow yourself to just that specific way of thinking, at the very least it will help you think about what sort of communication style you want to use if you are trying to reach people through nontraditional media.
For instance, if you do things like embrace the idea of video conferences, learn to be virtually conversational, always keep your audience preferences in mind, maintain a balance of listening is aching in the virtual realm, and make it a point not to forget about the importance of attention span, then you will have a lot of online advantages without a whole lot of effort initially. Continue reading →
You’re doing your best to improve your online store’s social media campaign. You’ve gone live, you’ve added video, you’ve been sure to spread your posts to help and make them go viral. But still, you feel as though there’s more you could be doing to improve the state of your online store’s social media campaign. We understand. That’s why we have this selection of tips that we have to offer you in order to get your online store’s social media campaign going. Once you use these tips, you’ll be better equipped to handle your own social media campaign.
In this post, we’re going to give you a selection of tips that will help you to get your online site’s social media campaign going. Continue reading →
Engaged employees are the key to a productive workplace and a successful enterprise. You need them to be enthusiastic, dedicated, and involved in their work for the speedy accomplishment of your business objectives.
According to Gallup, companies with engaged employees receive higher EPS (Earnings per Share) than those without.
Unfortunately, the subpar employee engagement rates worldwide have barely moved since 2000. That’s because, rather than investing on programs that improve engagement, a lot of managers are more concerned about running surveys and getting “encouraging” results. Continue reading →
Thousands of people just like you start a blog every year. So why do only a handful of them ever earn any money at it? And why are even fewer able to make a living from blogging?
There are many possible reasons why bloggers fail, but one of the most essential involves choosing the right subject matter. The Internet is oversaturated with websites, blogs, and content. If you’re trying to make a name for yourself while trying to cover a vast field, then you’re essentially playing the lottery and hoping to strike it rich. Continue reading →
You, as a marketer, should be screaming for more data. More data – I want more data! That should be your calling card and your siren song. But, data by itself isn’t enough. You need some way to organize and analyze that data in order to turn it into something useful. You need an action plan – to move numbers and statistics, into something you physically do to help out your marketing (and SEO if you’re smart about it).
So, particular types of analytics that you can use to do exactly this with all that gluttony of data that you’re gathering would include voice and messaging analytics packages, website analytics, keyword analytics, financial analytics, and feedback analytics. Together, these will help you be a superhuman marketing force, with numbers to back you up. Continue reading →