Search Engine Optimization is a large umbrella under which many strategies are covered. Sales related websites rely on SEO to attract customers, but SEO means nothing if the customer is not easily able to navigate the site and place an order. Also, many search engines are relying more on user experience to rank relevant web pages. Creating a seamless user experience is the key to converting a search into a sale, and also for improving SEO.
How can you enhance the user’s experience? Two ways, actually—put yourself in their shoes, and then get two steps ahead of them. A good sales driven site gives the customer just what they want, along with just what they didn’t know they wanted. If you are stumped as to where to begin, some companies are making it easier than ever to connect with customers for site feedback. Continue reading
The internet may have many advantages to people particularly on the communication aspect. It has connected people from the different parts of the globe through text and video communication.
Unfortunately with fast and easy access to the internet today, those with unpleasant motives are getting more confident in doing acts that cause harm to others. These include stealing personal information, using fraudulent credit card accounts to make huge purchases online, hacking websites and cyber bullying. Continue reading
These days, it’s not enough for people and organizations to simply establish an online presence such as on social networking sites. Other than creating an account and adding personal and company information, engaging with your fans and followers is a must.
It should be noted that engagement is key to achieving the results you want such as gaining more followers or customers and greater exposure of your personal campaigns, products or services. It is all about interacting with people, sharing your knowledge and exchanging views and ideas.
On the internet, there are various channels where you can engage with your target audience. Apart from your website or blog, you can join discussion forums related to your niche and get in touch with people on the different social media platforms. Continue reading
Creating an accessible and fascinating blog is a great way for your clients and potential clients to get a better feel for who you are as a lawyer. However, it can be difficult to know exactly what to include in your blogs and how to best address issues your clients would find helpful, whether it’s about topics like divorce or workers’ compensation. But with just a small amount of planning and preparation, you can boost your blog to a level you never thought possible.
businessman using a laptop in an office
Learn From Other’s Successes
If you’re just starting out on your blog, there is a lot to learn from checking out what other lawyers or law firms have done and how they’ve found success. However, finding reputable and well performing blogs from other lawyers can prove challenging.
To give you a starting point for blogs to take a look at, Abby Rogers of Business Insider has compiled a list of the best law blogs. These blogs are well written, factually accurate, and present the information on their particular aspect of law in ways that other blogs have yet to tap into. By studying these examples, you can find ways to better build your own blog. Continue reading
For a business, a blog is a great way to interact with your clients and prospective customers in a non-threatening and friendly way. And while you may have great content about 3D rendering and design like RenderSmart, or hundreds of blogs around lifestyle themes like Buzzfeed, you are missing out on a huge part of blogging if you neglect the web design and graphics that go along with your blog.
Not only can including eye-catching graphics and natural web design make your blogs easier to read and more likely to be shared around various communities, but these things can also help your blog in three other big ways as well.
Boost Your Conversions
According to a blog written by KISSMetrics, including eye-catching images can increase time on page, the number of pages visited, and even the amount of sales you make on your site. However, increasing these conversions can’t just happen by putting any image or graphic anywhere on your site. Continue reading