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Monetization using Google’s Adsense is far trickier than you might have imagined. You might think that since Adsense is a Google product, then they would certainly be biased towards pages that carry such ads. However, in reality correlation studies have shown that the more space Adsense ads occupy on a page, the lower that page [...]

The big news today is Google’s acqusition of AdMob, a mobile advertising technology company, for a whooping $750 million. For a huge company such as Google that amount of money is nothing compared to the projected impact of AdMob’s integration to Google’s online advertising products.  But for ordinary netizens like us, what does this deal [...]

Google has been fighting hard to make their PageRank system relevant once again in helping people quickly understand if they are on a worthwhile site or not, and there has been some notice, including a post by Matt Cutts, that Google will be updating their PageRank once again over the next few days. Some people [...]

First we had a Google that almost didn’t seem like it wanted to update PageRanks, and now they are updating fairly regularly. I haven’t noticed any shifts in any of my blogs as of yet, but I think faster updates by Google will keep PageRank relevant. If you want to see what your PageRank is, [...]

A friend of mine contacted me asking my opinion on why Google isn’t loving Celebrity Cowboy. Celebrity Cowboy is a celebrity blog that should be ranking well for a variety of terms is, for some reason, continually under-performing for its niche. I told him that I would take a look at it, and while my [...]