Why would you want to link to previous posts? Well, not only is there a search engine benefit, but it can be quite useful to your visitors interested in other similar articles, or other opinions on your site.

If you are using plugins to link to other posts in a related posts area on a page, it can be useful but not as optimized as doing it manually. When doing it yourself, you have control over the keywords you use, the placement of the link and how many links you use would be custom to each post.

Not to mention, how much more relevant your own custom chosen links will be over those selected by a WordPress plugin, but that is just my two cents on the matter.

Link to yourself often for no other reason but to be a great service for new readers who weren’t around when you posted previous content.

And yes, this is something I still need to work on…

(this post doesn’t have any links because I didn’t have any previous content that I felt compelled to link to.)

Related Blogs

• Related Blogs on deep linking
• 2 Proven Deep Linking Strategies to Grow Your Google Presence
• Blog SEO Tips: SEO Link Building
• 102 Ways To Make Your Blog Or Site A Back-link Superstar

Thanks for reading eXtra for Every Publisher – xfep.com.

I have yet to hear one person say that their rank has gone up. This doesn’t mean that people won’t see their rankings rise over the next while, but Google is on the warpath against paid links.

It looks like Text-Link-Ads and similar companies might have a huge issue on their hand, and if nothing else, it can’t be good publicity, since the majority of their pricing is based on Google’s PageRank, and people buy these links in hopes of gaining PageRank to their own sites.

I have yet to experience any negative side effects on any of my blogs, but I am a very lightweight advertising sales person. I think I currently have one text link sold amongst all my blogs.

So far many of the sites owners I have talked to aren’t concerned about their dropping rankings as they continue to focus on bringing good content and an abundance of traffic to their sites, but over time this could become a competitive edge for those willing to forgo selling text links, and monetizing their blogs other ways. These sites that find these alternative revenue builders, could then eventually rank higher in Google, causing those selling links to re-think their lack of concern.

The question I have been getting quite often by people just entering the world of advertising sales is, “how does Google know I am selling text links?” Well, with systems like Text-Link-Ads and other text link sales companies, they have you put code on your site, and that leaves a footprint that Google can then search for, and once identified, and probably checked by a real person, they can adjust your PageRank accordingly.

The whole paid link market has to change, Google is forcing them to. It is a very interesting time to be an Internet marketer.

Here is what the answer said:

You are most like Darren Rowse!

You are like Darren Rowse. You are relatively mild mannered, confident in how you operate and choose not to “rock the boat”. Your ego does not flair often. Instead, you choose to assist other bloggers as much as possible. In some cases, you may find it to be your mission in life. You do not participate in a large amount of social networking and if you do, you’re not particularly aggressive about “friending” people. To you, it is a waste of time that could be used for more productive things.

I enjoyed the little test, and I think it was very smart of Aaron to create it, as I am sure he will receive many links. Matt Mullenweg, of WordPress fame, took the test and got Jason Calacanis, despite being one of the possible results.

Take the test and let me know your results.

You will notice the traffic boost more in a small site just starting out, but nevertheless, there is an increase that can be very worthwhile.

There are so many articles out there warning against outbound links, and how they can drain some of your Google PageRank, but early on, this shouldn’t even cross your mind. Your site will only become successful if people read it, and so you primary concern should be getting traffic. Also, the more you link to other sites, the more likely they will be to link to you.