Marketing Category

I previously discussed the important first step in naming your blog post titles – addressing your readers. When the posts are now in the archives, you will now have to consider how other readers will discover your posts. And this is through the help of search engines. This is where the second step comes in, [...]

As bloggers I am pretty sure that timel, up to date posts are what you prioritize. The common dictum in the blogosphere is that keeping your blog current with the latest posts and information is what makes a blog effective. I have to admit that this is true. A well written blog that is updated [...]

One of the most interesting things I’ve experienced lately is the number of people contacting me through my consulting service wanting to know what they should do to get more traffic. When I mention promoting their content on social news and media sites like Digg, Reddit and whatnot, they seem to be shocked. Some thought [...]

It seems to me lately that a trend that I am sure started a long time ago has been growing as of late, with many high level blogs using their sites as a way to bring to light issues that should be handled privately. The latest example is on TechCrunch, a blog that some people [...]

Over the last little while, I have come to realize that certain bloggers that have made it big online, have done so due to the money they had in their pocket from their full time job, selling a big name site, or through smart advertising and sponsorship partnerships. Money makes becoming “famous” online easier. Need [...]