Category Archives: Marketing

5 Communication Methods To Help With Online Marketing

Marketing is all about communication. So, strictly from a verbal standpoint, it can help your perspective to consider that online marketing is all about online communication. Though you don’t want to narrow yourself to just that specific way of thinking, at the very least it will help you think about what sort of communication style you want to use if you are trying to reach people through nontraditional media.

For instance, if you do things like embrace the idea of video conferences, learn to be virtually conversational, always keep your audience preferences in mind, maintain a balance of listening is aching in the virtual realm, and make it a point not to forget about the importance of attention span, then you will have a lot of online advantages without a whole lot of effort initially. Continue reading →

Originally posted on May 23, 2017 @ 7:36 am

Online Marketing Made Easy With These Helpful Hints

Online marketing is much different from traditional marketing efforts. Today, businesses small and large have more tools and places to market their services or products than ever before. Traditional print advertisements are often expensive, while digital marketing is typically more affordable, or even free.

The challenge is to stand out among the noise on popular search engines. Internet users have a large amount of control over exactly what they see online. The trick is to understand what they are seeking. Take a moment to look over this short summary of a few online marketing tips made easy. Continue reading →

Originally posted on May 12, 2017 @ 10:25 pm

Online Marketing: Showcasing the Best Options For a Situation

A big part of successful online marketing is going to be how well you make the idea of comparisons work for you. A few different levels to illustrate as an example of this include comparing your own goods and services to similar products (in a way that shows you to be better), or you can also showcase your knowledge of an industry by listing comparisons of things that you know about as an expert.

To show you how this works, consider the ways that websites can highlight the best of an industry, collect awesome consumer reviews, create lists for people’s benefit (along with creating better SEO!), and be sure to work with the idea of phrases in a way that’s appropriate and flexible, in order to connect to different people’s attitudes as well as expand your semantic marketing potential. Continue reading →

Originally posted on March 31, 2017 @ 3:19 am

5 Ways to Make Your Website Mobile-Friendlier

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Making your website mobile friendly is not a choice anymore, it’s a necessity. If your site is not mobile-friendly, Google will lower your site’s ranking among search results. This is, in fact, the most recent development in the web’s overall shift to mobile. More and more people are now shopping online using a handheld device. Businesses that are slow to catch up are bound to lose the game.

Building a mobile-friendly website is not that hard, but misconceptions about the process are quite rampant. Making a site mobile friendly means, you are doing cross-platform development. It’s complex, but there are little workarounds that make the whole process a lot easier to comprehend. Here are several such easy ways to make your site mobile friendly and relevant:

1. Choose a Mobile Responsive Theme

Mobile responsiveness means that your website is viewable on screens of differing sizes. Adopting a responsive design can make the process smoother. If you are building your website using a CMS like WordPress, choose a mobile responsive theme. It should be indicated on the theme’s main page whether it is responsive or not. Responsive themes have flexible layouts and images, plus cascading queries. These features enable responsive themes to automatically detect the user’s screen size and orientation to adjust the layout in a viewable manner.

2. Avoid Creating a Separate Site for Mobile

It is possible to create a separate website for mobile users with an m. domain. But don’t. It may have been the norm a few years back, but it is not anymore. Developers used to pick and choose elements from websites to design a layout thought suitable for mobile audiences. The downside in this process is that you cannot determine which mobile content users may or may not like in advance. Also, mobile devices are much more advanced today than few years before and are perfectly capable of displaying many of the content seen on desktops. Plus, Google penalizes sites for duplicate content. So just don’t bother with creating a separate mobile site.

3. Add a Viewport Meta Tag

A viewport meta tag is a piece of code that allows web browsers to understand the scale and the size of the content. This is crucial for rendering content viewable on multiple screen sizes. If your site lacks this code line, then a mobile web browser will be unable to scale your site to a smaller smartphone screen.

4. Choose Font and Button Sizes Carefully

Desktop viewers can read any font size and see even the tiniest buttons. This is usually not the case with smaller handheld screens. So, choose the font and button sizes that are optimal for mobile screens. For the font, 14 is the ideal size. Buttons should be bigger than usual for the user to take notice. But not too big that the button takes the whole screen space.

5. Only Use High-Resolution Images

The latest mobile devices have very high-res screens that may even rival desktop screens. So, low-quality images will be immediately noticeable. If you want to give your users the best experience, always use high-quality and high-resolution images on your website. That would prevent unappealing pixilated or blurry images.

Now you will be able to build a highly responsive website and gain an edge over the competition.

Originally posted on March 15, 2017 @ 2:37 am

SEO and Real-Life Parallel Techniques

If you do any kind of blogging, marketing, or advertising for websites, then you’re probably familiar with search engine optimization. However, depending on how you came up in the marketing world, you may not have taken the time to think about what some real life parallels are to common optimization techniques.

A few techniques that you can look at that will have distinct connections to real life advertising and marketing include the use of banners, how headlines work, how to mix conversation and content, and verbal connections and textual links. Essentially, search engine optimization comes from real-world techniques, so if you lose track of the origin, you may be missing out on some benefits. Continue reading →

Originally posted on July 20, 2017 @ 3:50 am