Category Archives: Monetization

Are You Forgetting These Five Important Marketing Tools?

If you’re running your own small business it can be easy to get sidetracked and it can be easy to forget the importance of marketing your business in every area possible. You’re spending time doing the books, talking to customers, and getting your business off the ground. Part of that launch should be marketing focused.

Make sure that the tools below are something you factor into your day to day business. They will all help your business grow into something amazing. The biggest sign of success in a small business is your own happiness. Continue reading

3 Ways to Operate an Online Business More Efficiently

online-business

Today, many businesses run entirely online. Even more brick-and-mortar businesses use websites or other online retailers to help increase revenues. The beauty of internet business is that it’s not limited to a local Main Street, so your company can sell products or services to people in other cities, states, or even countries.

Online businesses may also grow because they are easy to integrate with internet and mobile marketing. This gives you a chance to expand your company and increase profits. In order to maximize this opportunity, consider some ways to operate your business more efficiently.

3 Tips to Maximize the Efficiency of Your Online Business

1. Have a Professional Internet Presence

If you sell from your own site, a big internet retailer, or any other venue, you should make sure that everything that represents your company has been crafted with care. Internet customers are usually even fussier about customer service than offline customers because they don’t actually see the people behind the company. You need to develop trust and a good reputation with everyone that you interact with online.

It’s extremely important to make sure that your online properties communicate your great customer service and trustworthiness. Even if you operate entirely online, you still need a way for customers to contact customer service and verify that your company is legitimate. Go ahead and invest in a polished website and make sure that all of your ads or sales pages look professional. This effort will result in better conversions and more profits.

2. Invest in Your Online Sales

Since you are interacting with a large customer base, you may need to buy more inventory, hire dedicated customer service, or pay someone to keep your site running. Your company might also need to invest in software and supplies to can help you manage sales, shipping, or customer service. To get started, you may need to obtain funding to support your online business. Online lenders may be a viable option because they can use online data to approve your loan application.

You don’t even necessarily have to have established business credit in order to work with some of these new lending platforms. If you have a history with an online payment processor or sales from large retailers, you can use this to demonstrate that your business is legitimate. Internet lenders can act very quickly, so they are well suited for the needs of online businesses. You can even complete the application, get your approval, and then receive funding entirely online.

3. Employ Automation

The beauty of the Internet is that you can use a lot of software to handle tasks that used to have to be done manually. You might consider automating everything from shipping to marketing. You can even purchase some automated systems that handle your first line of customer service.

Every kind of business will thrive because of the efforts of their employees. At the same time, it’s worth investing in the kinds of software that will reduce manual labor as much as possible. That way, you and your employees can focus on growing your company and handling urgent or unusual issues. You should find that an investment in the right kinds of automation can actually save your company money in the long run.

Why Focus on Online Business?

You might sell with a company website, a large internet retail site, or even via social networks. Most successful companies experiment with different Internet venues to find the ones that work the best for them. The best part is that you can often integrate different venues together in order to produce a great online platform that produces more sales than each piece would on its own.

For example, sales on eBay, Etsy, or Amazon might help build your brand and generate more interest in your website or even your physical store. If you invest in your online presence, make sure you are prepared for making more Internet sales, and employ automation where it will be useful so you can fully optimize your business.

Tips For Marketing Your Products And Services

Small-Business-Owners
When it comes to business marketing you want to sometimes put your focus on something more singular, and not just on your company as a whole. Most of the marketing you do is likely to get your business name out, but when you have a new product or service that is launched or you want extra attention for, you will do some marketing that revolves strictly around that item.

Sometimes that focus is just what you need to increase product or service sales, or to get someone’s attention. Your business name is still getting out there, but you are also showing current and potential customers that you have something special that you want them to know about, and that it means enough to you to focus on, if only it for an ad or two.

Make A Specific Website For It

You can bet that the lawyers at Morelli Law Firm take on more than just talcum powder lawsuits, but in order to specify to victims that they are there to help for this specific need they have a website set up that is dedicated solely to this one need. You can do that as well, if you have a product or service that you want to bring direct attention to and not have lost in the shuffle of all of the others things your business offers.

Work With Social Media

You can start a page on Facebook for nearly anything. You can make videos and post them to YouTube. You can Instagram photos, Tweet about your day, and even create a board specifically for that one product or service on Pinterest. Do it!

People love social media, they love to review businesses on social media, and if you are advertising specific products and services in creative ways on social media they are going to get noticed. Cross promote from one social media outlet to others, as well. Make memes, create infographics, and do things that are shareable for the most views.

Create An Email And Texting Campaign

Email seems to go by the wayside more these days since social media seems to offer a more direct form of contact between business and customers, but it is still worth using when you can. Offer newsletters or email sign up for coupons. If you want to stick with the times, you can also do this with text blasts.

If people sign up through your website then you’ll know they want to receive these types of messages, but you still don’t want to overdo it. One email or text a week, or even one a month with a coupon, is plenty to peak their interest. Make those blasts about the products and services you want them to notice the most.

EBooks and Self-Publishing

A lot of people suffer from tunnel vision when it comes to their monetization strategy. What’s even worse is that many of those who approach online publishing with a single monetization strategy in mind are those that just decided to jump in on the bandwagon without really having a passion for what they do. This shows not just in their substandard content, but also in the lack of willingness to do the necessary legwork find out the business model that will really work for them. So it isn’t a wonder why many have blogs and websites that are less than profitable.

When it comes to online publishing, don’t fall into the trap of relying solely on ads for your revenue. We do love ads, and sure want a chunk of the ad money that corporations are shelling out as part of their mega ad campaigns. However, there are other ways you can make money in online publishing aside from ads, including selling e-books and paid subscriptions.

It used to be that getting published was almost an impossible task for an ordinary person. Rejection after rejection is something you’ll have to deal with if you planned on sending your book concept or draft to publishing houses. Thanks to the Internet though, just about anyone who’s interested in writing a book can now do so without having to rely on the big publishing houses to get their content out. Self-publishing, once unheard of, is now really common. Selling your self-published book online is not hard at all, although admittedly the success rate of unknown authors are not that good. However, your chances is still way better than had there been no online publishing at all.

When it comes to selling your e-book, you can go about it in different ways. You can make use of the services of self-publishing companies like Lulu.com and BookSurge. You can also go directly and sell you books via Amazon, iTunes, and Barnes & Nobles. Of course, don’t forget that each have their own formats for their respective book readers (Kindle, iPad/iPhone, and Nook). And lastly, you can sell them to your regular readers via your own blog or website, a matter that is not too complicated with retail POS software easily available for business/sites that need online shopping solutions. Whichever way you decide to go about it, the point is that publishing ebooks and making a profit from them is a very doable task. Of course, there’s the question of whether you can really write an ebook that will sell.

Image via Albany County Public Library

How to Make Full Time Salary by Means of Blogging

Do you want to earn extra money without interfering with your day to day activities? Well then you can, with a little patience and creativity, you can earn money online and lots of them for that matter. By simple blogging your way to the internet market, you can earn a full time salary in three simple steps. A business MBA person can benefit a great deal from this. Click here to know about this. Continue reading