Category Archives: Monetization

Benefitting from the $106 Billion Online Ad Budget in 2016

If there’s any doubt in your mind about the ability of online publishers to make money out of ads, then the latest reports from various research groups should dispel them pretty fast. According to Digital TV Research, advertisers will be spending a total of $106 billion every year on online ads alone by 2016. The question then is not whether there can be money made on ads, but whether you will be able to get a chunk out of advertiser’s budgets.

If you are an ordinary publisher who’s still making sense about this whole monetization thing, the fact that you are not feeling the effect of all that money spent on ads should not get you down. Sure, you have yet a lot to learn about online publishing and how to monetize your sites, but you can look at it two ways – that you have a loser site you’d better ditch or that you have a site that needs improvement but has lots of potential.

The point is that even if you are not making money right now, a few years down the road will still see online advertisers spending huge cash that will benefit publishers who can deliver to them what they want – exposure to their target clients. Now is a good time as any to start learning the ropes and tweaking your sites, and maybe even entire business model, to make sure that in time you will be one of the many online publishers happily benefiting from their websites.

Google Adsense: Moderation is the Key

Monetization using Google’s Adsense is far trickier than you might have imagined. You might think that since Adsense is a Google product, then they would certainly be biased towards pages that carry such ads. However, in reality correlation studies have shown that the more space Adsense ads occupy on a page, the lower that page will tend to rank. Of course, this doesn’t mean that Google is picking on their own ad service, but that it is merely consistent with how search engines (and users) view paid links.

The logic behind this is very simple. People tend to shy away from pages that have too much paid ads, as too much paid ads displayed suggest a spammy site.

Since users and Google alike do not like too much paid links on a site, what you should be conscious of as a publisher is to walk the fine line between monetizing your site and having it be considered as nothing more than a haven of paid links with nothing more substantial to offer. You can do this by being strategic in the placement of ads so as to minimize the use of ads as much as possible, yet ensuring that they get maximum exposure. You should also at least put some effort into making sure that the ads harmonize with the page’s look, so that even as they stand out enough to draw the eye (and clicks), they won’t end up and eyesore.

In the end, whether you have Adsense on your site, or use another ad service, following the above advice will help you in the long run.

The Friendly Behaviour of Web 2.0

The term web 2.0 is concerned with the interaction of the users. For this it makes use of the small applications concerning the software employed. The best thing about this application is that it is compatible with a lot of platforms like Java, Ajax and Adobe. There are many website hosting companies which make use of web 2.0 to get more accessibility to different software’s. The developers find it to be easier and safer as they can work according to the request of the end user.
Through internet you can look for the best website hosting companies who have experts to guide you. You can even send your requirements to them and they will work according to it. Some organizations offer plans which are based on the different needs so you can pick a plan which will go with your website. But at the same if the available resources are not fully utilized then there is no point in putting money in to it. You can try any platform to work with your website but it should look awesome and worth trusting companies.

There are lots of features which are given by web 2.0 and that includes searching for respective keywords. For people who are authorized by the web can make the information dynamic and offering the updated content to the people. Though online option you can share your views and thoughts about any topic via social networking websites. Tags, RSS and extensions are the other characteristics which you will come across. Hence you can get a variety with higher version of web 2.0.

Are you lost in the world of Web 2.0

Many social sites are coming up each day, and though it is good to open an account on every one of them, be sure you are not wasting your time on these sites as the contacts made by you are valuable, not the sites themselves. These sites try holding your fascination and attention for as much more time as possible by offering all kinds of things for you to do while these sites paste advertisements all over their page, hoping that you may click on any one of them.

Most of such people who are always on the web have already become tired of such unlimited web hosting sites, and they are not using them for much time as before due to the realization that these sites were not providing anything valuable.

Even if you have account on the Web 2.0 sites, which are supposed to be” cool” but still instant messaging or e-mail or phone and visiting people in person is a much better way of having a real both way communication. This two-way communication happens to be the key for developing relationships with other people, and Twitter and any other such sites cannot truly provide the fulfilling experience that makes requirement by everyone.

So, remove such sites from your phone, and stop logging into these sites such as Facebook. Instead, focus on making relationships with people in real not hiding behind unlimited web hosting sites whose only aim is to attract more people to join their sites to make more money.

How You Can Improve as a Freelance Web Designer

Being a freelance web designer can be great – there’s plenty of opportunity to earn a good buck if you’re skilled and creative enough, you get to talk to interesting people and work on interesting projects from time to time, and the work is generally relaxing and allows for a lot of freedom in the scheduling. However, many people who go into this business soon find themselves stuck in one spot, unable to progress any further. There are some things to keep in mind unless you want to remain at the same income level for too long.

First and most importantly, value your time and think big – those small gigs that earn you a few extra dollars can be great in the beginning, but they can easily eat into your time too much and prevent you from getting any real work done. Limit those small projects as much as you can and fill up your time with as many large-scaled projects as you can.

Also, you should rely on your clients for references as much as possible – whenever you complete a deal and the client is happy with your work, throw them a line asking them to refer you to their partners who may need similar services – you’d be surprised how well that works and how much extra work it can score you!

Last but not least, don’t be afraid to try out something new – the job of a freelance web designer can be a very varied one if you let it!