Category Archives: Promotion

Everywhere You Should Be Marketing Online

Your business can benefit from online marketing, even if you’re just running a local mom and pop shop. The internet allows you to reach global status, and there are tons of options for selling whatever you have to offer online as well. But, if you’re new to marketing online you may be wondering where you should start.

Social media is an easy place to start when it comes to online marketing. Your campaign needs more than social media, though. You need to look at your demographic and where they spend their time online, and then use that to decide where you want to advertise and share your business. Continue reading

3 Tips for Finding A Great Online Marketer To Hire

Online marketing: It can’t be that difficult to figure out on your own, right? I can find time to do all the online stuff in addition to everything else I’m doing for my business, right? I’ll pick up the jist of it over the weekend and start implementing everything come Monday back at the office, right?

WRONG!

If you’re in business for yourself or need some marketing help when it comes to digital marketing, your best bet is likely going to be bringing in reinforcements. While it definitely is possible to educate yourself on what works and what doesn’t with SEO and online marketing, this is going to be one heck of an uphill battle for you. So rather than spend your valuable time on this venture, consider acquiring the help you need to get on this path sooner rather than later. And to help you do just that, here are three tips for finding a great online marketer to hire.

Know What You Can Afford

The first thing you’re going to want to figure out is what you can afford for online marketing. This will determine whether or not you can afford to hire someone to work in-house for you or if you should consider working with an agency of some kind. According to Josh Steimle, a contributor to Forbes.com, if you have $15,000 or less to spend per month, an agency will likely be your best bet. But if you can afford to hire someone into your company and pay them well enough to keep them around, this may prove to be more beneficial to you due to their undivided attention to your individual business.

Know What Skills You Want

There are a lot of different facets to online marketing. And while having a Jack-of-all-trades might sound like what you want, you may actually only need someone with a few specific skills. Some of the most commonly sought after digital marketing skills, according to Javier Sanz, a contributor to WooRank.com, are SEO, PPC, content marketing, social media, coding, analytics, and email marketing. The more skills someone has, the more expensive they will be, so find out what you need to be most effective and hire someone who’s proficient in those particular skill sets.

Know What Your Goals Are

Without knowing what you want to achieve with your online marketing efforts, any person or agency you hire isn’t going to be as effective as they can be. For this reason, it’s vital that you have some online goals laid out that you want your company to achieve through your digital marketing work. According to Jonathan Long, a contributor to Entrepreneur.com, these goals may include increased sales, stronger social presence, brand awareness, or a larger blog following. Not only will having clear goals make the work more focused, but it will also help you to know if your hiring choice is working out or not.

If you’re wondering how to get your ducks in a row before hiring someone to help your company with online marketing, use the tips mentioned above to begin preparing today.

2 Effective Ways to Create An Online Buzz About Your Company

online-marketing-do-it-yourselfThe game of marketing has changed so much over the years and the biggest catalyst for that change has been the internet. Before the days of the internet, people were forced to rely on now seemingly archaic means to get the word about their company and product out.

Back in the day, newspapers, fliers, billboards, and word of mouth were about all that businesses had. Today those methods of marketing are still used and effective to different levels, but since the world is moving at such a quick pace towards relying on technology to fill even the simplest of needs, the company who doesn’t adapt to the changing trends will eventually disappear.

If you’re a company trying to figure out how you can create an online buzz about your brand so that you are not only able to stay in business but so that you can continue the climb to the top, here are 2 effective ways to do just that:

Glorify Your Location

In the real estate business, the mantra focuses on “location, location, location” being the thing that is going to bring success. Well, in a similar sense, if you’re a business trying to create a buzz surrounding yourself and your product, glorify your location. People love to take pride in where they live.

For example, if you’re a Ford dealership in Fort Lauderdale, create a video campaign that highlights your city. Creatively show your vehicles exploring the beautiful terrain of your hometown. When people see that there is something cool happening in a place they love or right where they live, they’ll naturally want to talk about and share your campaign which translates into more business for you.

Create A Video Worth Sharing

Though it goes a bit hand-in-hand with the idea of glorifying the place where your business is located, if you create a video that people can’t help but to watch and share, you’re on the track to trending success. People in 2016 and coming into 2017 are far more apt to watch a video than read an article. There’s a science behind why, but since it’s true, you’ve got to make it part of your operation.

Creating videos that go viral isn’t easy. You’ll have to plan and put a lot of thought into your story line, but if you do it right and you create something fresh, new and interesting that draws people in and gives them something to be excited about, people will be sharing your video faster than you’ll be able to keep up with the amount of traffic you’re going to be getting on your website and in your doors. It’s all about the multimedia. Times have changed and it’s about time you get on board.

Tips For Marketing Your Products And Services

Small-Business-Owners
When it comes to business marketing you want to sometimes put your focus on something more singular, and not just on your company as a whole. Most of the marketing you do is likely to get your business name out, but when you have a new product or service that is launched or you want extra attention for, you will do some marketing that revolves strictly around that item.

Sometimes that focus is just what you need to increase product or service sales, or to get someone’s attention. Your business name is still getting out there, but you are also showing current and potential customers that you have something special that you want them to know about, and that it means enough to you to focus on, if only it for an ad or two.

Make A Specific Website For It

You can bet that the lawyers at Morelli Law Firm take on more than just talcum powder lawsuits, but in order to specify to victims that they are there to help for this specific need they have a website set up that is dedicated solely to this one need. You can do that as well, if you have a product or service that you want to bring direct attention to and not have lost in the shuffle of all of the others things your business offers.

Work With Social Media

You can start a page on Facebook for nearly anything. You can make videos and post them to YouTube. You can Instagram photos, Tweet about your day, and even create a board specifically for that one product or service on Pinterest. Do it!

People love social media, they love to review businesses on social media, and if you are advertising specific products and services in creative ways on social media they are going to get noticed. Cross promote from one social media outlet to others, as well. Make memes, create infographics, and do things that are shareable for the most views.

Create An Email And Texting Campaign

Email seems to go by the wayside more these days since social media seems to offer a more direct form of contact between business and customers, but it is still worth using when you can. Offer newsletters or email sign up for coupons. If you want to stick with the times, you can also do this with text blasts.

If people sign up through your website then you’ll know they want to receive these types of messages, but you still don’t want to overdo it. One email or text a week, or even one a month with a coupon, is plenty to peak their interest. Make those blasts about the products and services you want them to notice the most.

5 Analytics Processes For Better Marketing Efficiency

You, as a marketer, should be screaming for more data. More data – I want more data! That should be your calling card and your siren song. But, data by itself isn’t enough. You need some way to organize and analyze that data in order to turn it into something useful. You need an action plan – to move numbers and statistics, into something you physically do to help out your marketing (and SEO if you’re smart about it).

So, particular types of analytics that you can use to do exactly this with all that gluttony of data that you’re gathering would include voice and messaging analytics packages, website analytics, keyword analytics, financial analytics, and feedback analytics. Together, these will help you be a superhuman marketing force, with numbers to back you up. Continue reading