Category Archives: Promotion

The Role of Colors in Online and Offline Marketing

Whether you’re marketing a product or service online or even offline, it helps to pay attention to the colors you use. There’s a psychology behind colors and choosing the right one spells the difference in your business success.

Colors in online marketing

Colors normally provoke specific emotions in people. KissMetrics, an analytics company, revealed that consumers often consider colors when making purchases. Below are specific colors and how they’re used when marketing physical products.

Red represents energy and increased heart rate associated with urgency. As such, it is often used in clearance sales.

Blue is often used by banks and businesses as it helps promote trust and security.

Yellow is for optimism and youth. It is often used to attract attention of window shoppers.

Black
is associated with power and often used in marketing luxury products. Continue reading

Originally posted on May 27, 2013 @ 3:35 am

Online Directories Can Boost Your Blog’s Exposure

Blog owners and publishers need to find ways to promote their sites on the various online channels available. This is a must in order to drive traffic and gain new followers on a consistent basis. Exposure is a must for any online business owing to the tight competition and it plays a significant role in the success of any enterprise.

Listing your site on online directories should be highly considered as this can greatly help in increasing exposure. While there are business directories, there are also blog directories that cater exclusively to blogs.

Eatonweb

Eatonweb is one blog directory that many businesses, bloggers and publishers find very useful. As the oldest of its kind available online and one of the most complete blog directories, it continues to attract individuals and groups from around the world. It is the most ideal online space where you can establish your blog’s authority on the web.
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Originally posted on May 29, 2015 @ 6:22 pm

Gaining Blog Visibility through Internet Marketing

Blogs used as a marketing tool is not something new, but anyone who’s had the challenge of driving up traffic for a blog will tell you that blogs also have to be promoted.

blog promotion internet marketing

Blog promotion or blog marketing is not an easy task. And unless you are already a famous person or blogging for a huge brand, then you can bet that you’ll need to work hard to get the word out on your blog if you want to see those page views go up. It means also means learning how to make use of other internet marketing tools, such as search engine marketing and social media marketing.

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Originally posted on June 23, 2013 @ 1:59 am

4 Easy Tips to Use Instagram for Marketing

Instagram has been a major hit since day one. This photo sharing app and social networking service is now being used by more than 80 million users and more are discovering the beauty of using it.

Instagram-The-Timeline

Its popularity peaked when used by people on Facebook prompting the guys behind Facebook to purchase it at a whopping $1 billion in September 2012. All’s well that ends well indeed.

The latest buzz today is that a growing number of marketers are also utilizing this free online tool. In fact, the number of companies using it has gone up in recent years and more are joining the bandwagon. They have recognized the power of photos in reaching out to their target audience.
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Originally posted on January 29, 2013 @ 8:40 am

What You Should Know About Free Online Content

A growing number of people prefer to read news, do their research and find out about other information online. This is one of the major reasons why sales for print magazines today are on the decline.

Recent reports revealed that sales for popular magazines such as Vogue, Cosmopolitan, Elle and The Oprah Magazine suffered drop in double digits. Experts agree that majority of consumers these days prefer to use the digital format. Other than the internet, many are using the tablets to read books and browse other information.

This should encourage publishers to produce more web content moving forward. But experts point out they should not aspire to get paid for the articles they share as many consumers are not open to paying for information which they can get for free from other quality sources.

Publishers, authors and business owners should then think about sharing their content free of charge.
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Originally posted on October 20, 2012 @ 6:18 am