Category Archives: Quick Notes

10 Ways to Hurt Your Blog’s Brand by Commenting on Other Blogs (From the Archives)

A crazy long title from Darren today with his view on how commenting on other blogs can hurt your blog’s brand.

Most of them have to do with being lazy, or spamming, but they are still great things to keep in mind when you are commenting on someone else’s blog.

2. Excessive Self Linking – The practice of leaving links inside posts is not something that bothers me too much – unless it gets excessive. A well placed link back to something you’ve written (or that someone else has written) previously can really add to a conversation – particularly if what you’ve written else where is too long or detailed for the comment thread itself. What does risk annoying others is when you include lots of links to yourself in every comment you make and/or when the links are irrelevant to the topic and/or when you just leave a link without saying anything else. Keep links relevant and in moderation and you’ll find people respond to them well.

Check out the full post at Problogger.net.

Three Ways to Spice Up Any Blog Post

Brian Clark of Copyblogger writes some amazing posts, and in his most recent post, he talks about spicing up blog posts, something that some writers sorely need.

Use Sensuous Language – use words to bring things to life ala “the fear crawled down my spine creating an all encompassing shiver.”
Employ High Impact Wording – use words that aren’t being used in the everyday like monumental.
Be Entertaining – funny is hard, but when it works, it can create a strong connection between the writer and readers.

Check out more examples on Copyblogger.

Find a Sponsor for Your Blog

Darren Rowse, as part of his 31 Days to a Better Blog project, posted about finding a sponsor for your blog, something he has a fair bit of experience with.

He gives some great tips in the post, but one stood out to me more than the others:

If you have a smaller blog and haven’t had a sponsor before don’t aim for the stars straight away. It might be worth starting out by approaching smaller retailers, websites or companies in your niche and see if they’d be interested in some sort of partnership rather than aiming for the very biggest ones right up front. I did this a couple of months after starting my first digital camera blog and emailed 10 online digital camera sites to see if they’d be interested in advertising. 3 of the 10 bought small ads on my site (I think it was for something around $15-$25 a month). It wasn’t a lot of cash (and I didn’t have a lot of traffic to send to them) but I learned so much and made a little money in the process.

With so much competition out there, it can be very difficult to find sponsors for your blog. I have been lucky a few times, and have become friends with most of the people that have sponsored one of my sites. I didn’t make a ton of cash off any sponsorships, but it out performed AdSense, and networking connections are worth much more than pretty much any sponsorship.

Check out the full article on Problogger.net.

Two Techniques That Help You Embrace Brevity

Copyblogger’s Muhammad Saleem, has put up a great post on how you can reword sentences and remove extraneous words in order to shorten posts, and since pretty much everyone that reads blogs has no attention span, this should be required reading.

Is it worth the extra effort to ruthlessly edit? Well, if we take the time to omit needless words, sentences and paragraphs from an article or landing page, we communicate more concepts in less time and space. The point of brevity is not to say less, it’s to say what needs to be said effectively and concisely.

Editing, cutting out words, or even rewording sentences to reduce their length is something I still have to work on, but it is nice to see some easy to understand guides being written on the issue

10 Essential Email Skills

Freelance Switch has an article up helping everyone learn how to deal with e-mail better. I am horrible for giving e-mail too much time and attention, and I know I am not the only one with that problem.

The article covers things like getting your inbox to empty, filtering out all but the essential e-mails, and following up on e-mails.

Here is a sample of the article:

Be professional. It’s common for people to write emails with lazy grammar, spelling, capitalization, slang and the like. Well, that’s fine if you’re writing to your relatives or best friends, but otherwise, try to observe the rules of writing. Capitalize correctly, try to spell words correctly, and don’t use slang. Begin emails with a salutation (at least a “Hi Leo”) and end with a signature.

Now if only I could follow these rules…