One great way to get more exposure for your business and bring in more revenue is to advertise online using PPC, or pay-per-click. But because you have to pay in order to use this type of advertising, you want to be sure that you’re creating ads that are going to reach the optimal success rate for you. So to help ensure that you’re not wasting your hard-earned money, here are three ways that you can start to improve your PPC ads and make them more successful for your business.
Find Your High-Performing Keywords
To create PPC ads that are going to give you the biggest bang for your buck, you have to find out what keywords are going to perform the highest for you. According to Margot da Cunha, a contributor to WordStream.com, the keywords that are going to be high-performing for you are going to depending on what your key performance indicators are. Once you know which KPIs you’re looking for, you can narrow down which keywords will perform well in those areas and put more money behind those keywords. If you haven’t yet found out which of your desired keywords are performing the best, make sure you run some reports to find out. Continue reading
If you’re committed to creating new content for your website on a consistent basis, it can be a real challenge to come up with new ideas or ways to write about things all within the same vein. Luckily, if you choose to write content that’s based on seasonal ideas, you can always have a new angle to twist to put on your content. The only problem with this is being able to set your content apart from everyone else’s. To help with this, here are three tips for creating seasonal blog posts.
Aim For Evergreen
Although writing seasonal post may seem like a simply solution, it may not serve you as well as you might assume. So rather than just creating easy content that’s only relevant for a very short period of time, Tara M. Clapper, a contributor to SEM Rush, recommends that you actually aim for making your content evergreen instead. This means that you give your seasonal content a spin so that it can be found useful to readers regardless of when they actually come upon it. Not only this, but if you create seasonal content that can be revisited by your viewers in subsequent years, this content may prove to be even more evergreen that you originally planned. Continue reading
In this modern age, it has become standard to not only have a webpage for your business but also have accounts on social media. By joining a social media platform you will be able to give your business a more personal voice which people can relate to.
Unfortunately, for many businesses they aren’t sure how to market effectively on these platforms. They may be great at traditional marketing but social media is an entirely different ball game. Since the idea is to be sincere and personable rather than come off as a cold faceless business, it can be challenging for some businesses to find their voice.
When it comes to marketing your business on social media, here are some of the things that you definitely don’t want to do. Continue reading
Cryptocurrency, a digital asset that is designed to work as a means of exchange and uses cryptography to secure transactions (i.e. sending, receiving, and verifying the transfer of assets), has been one of the hot topics today. Particularly, because it makes it easier to transfer funds between two parties with minimal processing fees (as opposed to the steep charges of most banks and financial institutions for wire transfers) and along with its impressive security; it has immediately gained the interest of and popularity among financially-inclined individuals, particularly the investors.
Booming in 2017 and at present is continuously gaining an undeniably significant growth, it has become a focal point of a large number of audience and the mainstream media. Because of the hype, a lot of blogs, forums, and social media trends that are dedicated to the cryptocurrency market have started to emerge – in which you and your blog might be included (the very reason why you are here). Continue reading
When you’re setting up your business website for the first time, it can be hard to know what information you should include. While you want to be able to give your visitors everything they may need to feel comfortable working with you, you also don’t want to overwhelm them with too much information. And for many small business owners, this can be a hard balance to strike. So to help make this a little easier on you, here are three things you should have on every page of your business website in order to help everything function more effectively. Continue reading