Category Archives: Tips

Starting Your Own Business? 3 Musts Before Becoming Your Own Boss

Quitting your 9 to 5 job and venturing out to be your own boss can be exciting. Who doesn’t love the idea of only answering to yourself and pursuing your dreams? The truth is though that many new businesses fail simply because of lack of planning, lack of organization, and lack of basic business knowledge. You obviously want your new business to be a success, so here are 3 things that you need to take into consideration before becoming your own boss. Continue reading →

Originally posted on February 16, 2017 @ 2:49 am

Fundamental Online Skills for College Students

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Going into college is not what it used to be. The basic requirement remains the same for most schools, which is a high school diploma or its equivalent, a GED certificate. But now colleges and universities expect their students to have the fundamental online skills and know how to use the different platforms and types of device. Continue reading →

Originally posted on May 3, 2016 @ 8:55 pm

Using Media To Inspire Your Blog And Marketing Plan

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People get inspiration from all over the place when it comes to creativity. Maybe you were inspired to start a particular business because of a song you heard, or maybe your favorite TV show inspired you to write your own story about aliens, monster, zombies, or witches. As media inspires you in your daily life, consider how you can use that inspiration in your work life.

Maybe you’ll be inspired to follow in the footsteps of someone on your favorite reality TV show, or maybe you’ll simply be inspired to be a better boss. Here are some interesting ways to use what you see and hear in the media as a way to market your business, through your blog and other online access points. Continue reading →

Originally posted on May 10, 2016 @ 4:06 am

5 Analytics Processes For Better Marketing Efficiency

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You, as a marketer, should be screaming for more data. More data – I want more data! That should be your calling card and your siren song. But, data by itself isn’t enough. You need some way to organize and analyze that data in order to turn it into something useful. You need an action plan – to move numbers and statistics, into something you physically do to help out your marketing (and SEO if you’re smart about it).

So, particular types of analytics that you can use to do exactly this with all that gluttony of data that you’re gathering would include voice and messaging analytics packages, website analytics, keyword analytics, financial analytics, and feedback analytics. Together, these will help you be a superhuman marketing force, with numbers to back you up. Continue reading →

Originally posted on July 11, 2016 @ 9:46 am

Blogging and Marketing: How To Get Topics To Stick

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Everyone is a blogger, and everyone is a marketer. So with all of that virtual noise, how do you stand out? How do you make what you want to say both valuable and searchable? There are many, many different ways to approach these questions, and those approaches are constantly adapting with new technology in the mix as well.

However, there are a few tried and true methods that you can always fall back on, including using the trifecta method, understand the relationship between rhyme and reason, using organic presentation, keeping photos and images involved, and respecting the attention span. Continue reading →

Originally posted on April 30, 2016 @ 11:44 pm