Now that social media plays such a big part in people’s day to day lives, it is considered essential for a business to have a strong presence on social media. When a potential client does a search for you on Facebook or Twitter and no results come up, this isn’t a good sign.
While your main page is important you should also consider that your social media page is also just as important. This is the place where people can not only come to get more information on your product and services but also contribute. They can leave reviews, comments, and customer photos. This is what makes it unique from a traditional landing page. The more fans that you have the more visibility you have. The more visibility you have, the more business. Therefore, maximizing your marketing potential on a social media platform is a great skill. Here are some of the best tips to get you started. Continue reading
In the perpetually growing internet world are countless businesses. To say that the web is a competitive marketplace would be to severely belittle the situation. Even the most unique businesses have competition, here. Sufficed to say, you must find a way to stand out on the web. Whether you are selling cars or maid service, advertising on the internet boils down to how high on the list your company is when entered into a search engine. The average person tends to pick the top listing, because most believe the first picks are the businesses with the most traffic and thus, assume this denotes the best quality business. So, here are three ways you can make sure your company is on the top of that list. Continue reading
Building your own online store from scratch may seem to be a rather daunting task. Sometimes starting an online store is a great way to kick in a second income, or maybe you have a dream to fulfill.
Whatever the drive behind launching an online store, there are a few basic pieces of information you should commit to memory before you begin the journey. Check out this brief breakdown of some of the most vital tips towards creating and launching your own online store. Continue reading
Many business owners are turning to Instagram as a marketing platform. Since there are millions of users each day it can be a great place to get your business seen and heard. Some businesses have had so much success marketing their business on Instagram that they have decided to run their businesses entirely on Instagram.
There are a lot of ways to make it work for you if you know how to work the right angles. All it takes is a little creativity and knowing how it all works. Here are the basics for getting started on using Instagram for marketing your business. Continue reading
If you do any kind of blogging, marketing, or advertising for websites, then you’re probably familiar with search engine optimization. However, depending on how you came up in the marketing world, you may not have taken the time to think about what some real life parallels are to common optimization techniques.
A few techniques that you can look at that will have distinct connections to real life advertising and marketing include the use of banners, how headlines work, how to mix conversation and content, and verbal connections and textual links. Essentially, search engine optimization comes from real-world techniques, so if you lose track of the origin, you may be missing out on some benefits. Continue reading