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Deep Linking: Use Your Archive of Posts

27.08.2008 Author: David Peralty In: Linking Strategy

In almost every post that you publish, there is no reason why you can’t find a place to fit in a link to a previous post, once your archive gets above a good twenty or thirty posts.

Why would you want to link to previous posts? Well, not only is there a search engine benefit, but it can be quite useful to your visitors interested in other similar articles, or other opinions on your site.

If you are using plugins to link to other posts in a related posts area on a page, it can be useful but not as optimized as doing it manually. When doing it yourself, you have control over the keywords you use, the placement of the link and how many links you use would be custom to each post.

Not to mention, how much more relevant your own custom chosen links will be over those selected by a WordPress plugin, but that is just my two cents on the matter.

Link to yourself often for no other reason but to be a great service for new readers who weren’t around when you posted previous content.

And yes, this is something I still need to work on…

(this post doesn’t have any links because I didn’t have any previous content that I felt compelled to link to.)

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BloggingTips Readers Critique Xfep

27.08.2008 Author: David Peralty In: Communication, Community

Kevin Muldoon, owner and editor of BloggingTips has added a new feature called Blog Critiques to his site where the readers will critique blogs in return for some small prizes. The idea of the event is more to inspire creativity, teach each other, and help out bloggers, and I hope people will keep that initial idea alive as they help Kevin fine tune many blogs.

The first blog up for the critiquing process is this one: Reader Blog Critique : Xfep.com.

Kevin asked me what main issues I wanted people to cover, and so I gave him my insecure list of questions.

Please, if you have any opinions on this blog, jump on over to BloggingTips, and leave a comment. You have a chance at one in three $10 prizes, or a domain registered at eNom.

Thanks again to Kevin and everyone that comments over on BloggingTips.

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Godaddy Called Me

26.08.2008 Author: David Peralty In: Communication, Domains

Recently, I was called by Godaddy. They wanted to see how I was doing, if I had any questions or concerns, and ask what I was using my domains for.

The Happy Feeling

My initial reaction was a positive one. Being contacted by a big company to see how I am doing is nice. Asking me what I am up to and if there was anything I needed was also very nice.

Of course the conversation didn’t end there.

The Upsell

After asking how I was doing, the gentleman from Godaddy let me know about all sorts of value added services that I could take advantage of for one nominal fee or another.

Naturally, I wasn’t very interested at this point, and it sort of tainted the phone call, changing it from a friendly connection into a sales call.

The Conclusion

I would have loved to have been given some free product or an ultra discount.

I didn’t find the sales call to be very high pressure which was very nice for someone like me, as I really hate the strong sales tactics that some businesses do.

Overall, I was left with a positive feeling. Godaddy didn’t have to reach out and contact me. I do business with at least four other domain registrars and none of them have contacted me for any purpose.

Also, being able to give feedback on a service to a human is something that is becoming an increasing rarity in our world today, and so I valued the opportunity.

Customer support is more and more important as we see and truly interact with less and less people every day and that is why, despite the sales angle of the second half of the conversation, I am still awarding a +1 to Godaddy today.

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Speaking in Two Panels at Blog World Expo

26.08.2008 Author: David Peralty In: Conference

Blog World Expo is quickly approaching, and as you might have noticed, I will be speaking at two different panels now.

The first one, as I mentioned before is the How to be More than a Blog: New Media Integration with Deb Ng and Tris Hussey. I am very excited about talking about adding more than just text to your blog, though for my readers here, I am sure you are amused by my seat on this panel as there aren’t many new media additions to this site (especially if you excluded my podcasts).

The point to remember though is that I haven’t always just wrote on this blog, and so I think I will have plenty to say regarding adding images, video, audio and widgets to your blogs to attract attention.

The second panel I am on isn’t the one I thought I was going to be one. I thought I was going to be on a panel with Jim Kukral, John Chow, Brian Clark and Zac Johnson, but when I saw that Darren Rowse was added to the line up, I know that the Making Money Online with a Blog panel was full, and rightly so.

Thankfully, Jim is an amazing guy and got me placed on another amazing panel entitled, How to Sell Direct Advertising on Your Blog. I will be sitting next Steve Hall, Wendy Piersall, Dave Taylor, and Lynn Truong. The line-up has me saying, “I’m not worthy!”

I almost would rather be part of the audience as these amazing people say what they need to on the subject.

Blog World Expo is going to be amazing. The only issues that I am going to have is that I am nervous about speaking, and there are too many great sessions running concurrently.

If you are attending, please let me know, as I would love to meet as many people as possible.

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Alexa Rank Frustrations

25.08.2008 Author: David Peralty In: Promotion

I really wish I understood exactly what went into creating a better Alexa rank. Yes, I want to manipulate my rank, but in what is considered a “white hat” way by attracting the type of traffic that naturally increases my rank.

Why is this important to me? Well, I was as high as seventh in the a top list, and now have dropped to tenth thanks to the continual fight I am having to try to increase my Alexa rank.

There are competing blogs in the list that have a much lower Alexa rank than me, with similar or lower monthly traffic. Could they be manipulating their rank in “bad” ways? I am not sure, but it sure is frustrating as having as many ranks as high as possible helps make it easier to sell advertising, despite Alexa not being considered the most accurate ranking system.

Are there any new techniques, since Alexa changed their data sources, relating to increasing your rank in a non-technology niche?

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