How Much Are Visitors Worth?

I just read a post on One Man’s Goal about valuing your visitors, and I have to say that from my experience, he, or rather Yaro, is very far off on what a visitor is worth.

Yaro Starak once told me (more or less) that the average number of visitors to your site in a single day is roughly equal to how many dollars you make in a month. So lets take One Man’s Goal for example. I get roughly 500 UNIQUE visitors a day so that would translate into about $500 a month right? Well… maybe.

There are so many other factors that have to be brought into this formula that the simplicity sake of saying something like “your visitors per day is how much you could make a month” is ridiculous to me. Your advertisers are going to be concerned about your Google PageRank, Alexa Ranking, Technorati Ranking, and maybe even your RSS subscribers, and so this will effect how much revenue you can pull from your blog and thus it won’t translate over to that simple formula of visitors a day equals how much you can make a month.

If that were true, some blogs would be making a much larger amount each month, and other blogs would be making far less than they are currently making. Your visitors are worth what you decide they are worth. I know it sounds kind of cold, and maybe not as helpful of a metric as Yaro’s advice, but that is really what it comes down to.

If you have a blog with a focused readership and lower traffic, you may make more per advertisement than a blog that has a wide reaching readership and higher traffic in part because advertising to a focused readership can be easier, and also produce better results.

One thought on “How Much Are Visitors Worth?

  1. Bryan@OneMansGoal.Com

    I think next time you should take the time to actually read the article before dissecting it so poorly.

    I said it is a “good metric” for measuring how much you could be making. On top of that the only monetization methods you mentioned were direct advertising. A good blog will be making money from ppc advertising, affiliate programs, and many other methods… not just direct advertising. It’s a simple formula to gauge performance… not the cure for cancer.

    “you may make more per advertisement than a blog that has a wide reaching readership and higher traffic”

    The above will never happen. You can’t explain to an advertiser that your traffic is more focused than someone elses. There is simply no way to measure this. The advertiser will always go with the “biggest bang for the buck” idea. A blog with 40 readers a day will never compete with a blog that has 1500 or more. It simply isn’t in the cards.

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