If you do any kind of blogging, marketing, or advertising for websites, then you’re probably familiar with search engine optimization. However, depending on how you came up in the marketing world, you may not have taken the time to think about what some real life parallels are to common optimization techniques.
A few techniques that you can look at that will have distinct connections to real life advertising and marketing include the use of banners, how headlines work, how to mix conversation and content, and verbal connections and textual links. Essentially, search engine optimization comes from real-world techniques, so if you lose track of the origin, you may be missing out on some benefits.
We all know what banner ads are when it comes to search engine optimization and advertising and marketing techniques. They are bright, colorful, and often animated chunks of screen at the top of the page the take up real estate. The real life equivalent would be purchasing actual banners that go on your building, or on whatever type of structure you have created to do a presentation in a face-to-face format. The point of a banner is to bring attention to yourself, and that is the same thing that it does in advertising.
And what about headlines in SEO context? In those boldfaced phrases, you want to have the primary purpose of your content displayed accurately so that algorithms and people can see what your topic is about. When it comes to real life parallels, your headline would be something like the first sentence that you say, or any type of material that you put out for a first impression. The better your headline, and the better your first impression, the more accurately your content gets deciphered.
Conversation and Content
And then we get to the topic of conversation and content. If you’re a marketer, you have to have an elevator pitch set up so that if anyone ever wants to talk to you about what you’re marketing, you have a standard speech set up. When it comes to content on the Internet, you want to make sure that your primary elevator speech has all the right words. That’s where having good SEO content makes the biggest difference. You have to clearly delineate what it is that you’re talking about it. And this is a parallel in both conversation and written content.
And finally, think about word-of-mouth advertising. When people that you know talk about your company or your brand, there essentially creating verbal connections to your content for you. In the same way, if you use hyperlinks inside of a blog article, it creates that same sense of connection. The more you are talked about in conversation, and the more you are linked to in the virtual world, the better your content is going to be distributed and valued.