BrandingDavid Update

I have been working on BrandingDavid.com for a little while now trying to flesh out the consulting side of my business, but one thing I am learning is that in this economy, no one has $120 per hour to spend on learning blogging, online marketing, SEO and whatnot, and so I have been working on alternative plans.

Another thing someone pointed out to me is “why pay for your services when I have your blogging efforts as a great resource?”

This question took me back a little as I have given as much of my knowledge as I can over the last year of running this site especially, and if you are willing to dig around there are some amazing insights, at least I think so, but it might not be presented in a way that you can easily apply, and that is where I see myself getting most of my business, from breaking down the concepts that seem so simple to me, but don’t quite make sense in other people’s minds.

As for traffic, the site is only getting around two to five percent of what this blog is getting, and that is mostly due to my lack of promotion. I am not pushing that site as hard as I did this site, and because of that, I am seeing a much slower growth curve, but that doesn’t really concern me at this point.

The content distinction lines between this site and that site are very fine, and in creating it, I realized how much I enjoy talking about what I do as a career, the industry I am in, and the software I enjoy using.

If you haven’t launched a blog lately, give it a try, and see if it stretches you too thin, or if you enjoy writing on it. Passion for one topic can sometimes spill over into another, and BrandingDavid has reminded me how much I enjoy posting here as well.

3 thoughts on “BrandingDavid Update

  1. Craig McGinty

    As you say it is a little difficult to convince someone to take up services in the current climate especially if it is just via the web.

    So sometimes it is easier to hook into local searches as people can meet you directly and at least they are ‘warm’ to what you have to offer.

    Your Branding David site might want to mention local towns and regions so that localised search hooks into this content.

    Don’t leave the low hanging fruit to go rotten.

  2. Matt Craven

    “I have been working on BrandingDavid.com for a little while now trying to flesh out the consulting side of my business, but one thing I am learning is that in this economy, no one has $120 per hour to spend on learning blogging, online marketing, SEO and whatnot, and so I have been working on alternative plans.”

    I think location may have alot to do with this – if you lived in Minnesota, I could probably give you 40 hours of work that we presently have to pass on.

    Good friend of mine that runs a web design firm here in town (something I don’t do) is hiring his 34th employee this week — he’s doubled in size this year.. and he charges more than I do 🙂
    m

  3. Erica Douglass

    Hi David,

    I don’t think it’s the economy. Your consulting page is all about you. It reads like a resume. What can you do for me? What are the results? What have you done for other customers? Where are their testimonials?

    As I read it now, your service offerings are pretty vague and don’t draw me in.

    -Erica

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